What It Is:Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body.What It'S For:- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:A light, lacy lather rinses clean without stripping or dehydrating hair. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.Key Ingredients:Phospholipids derived from soybeans help fight frizz and protect against humidity.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Full Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 84% of women said their hair felt thicker.*- 87% of women said their hair had more body.*- 86% of women said their hair looked fuller.**Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).