What It Is:A moisture-infused lipstick that provides 12 hours of on-trend, mega-bold color and ultra-weightless wear in a single, velvet-soft swipe.What It Does:- Moisturizes lips immediately and over time- Lips are more moisturized and look more smooth and supple with continued use- Immediately reduces appearance of lip lines- Blurs and smooths lips- Provides color-true wear (12 hours)- Non-bleeding (12 hours)- Non-feathering (12 hours)- Settle and crease resistant (12 hours)- Non-flaking (12 hours)- Fade resistant (12 hours)Key Ingredients:- Moisture-encapsulated powders provide semi-matte look, without the dryness. Soft emollient veil.- Smoothing elastomer gel provides smooth-skin feel with soft focus, smooth-matte finish. Lip-hugging, lightweight, ultra-gliding feel.- Ultra-refined, finely-milled pigments provide exceptional pigment dispersion with lip-adhesion benefits for bold, high-coverage payoff that lasts.How To Use It:- Prep and set the edges of lips with the best-selling Prep + Prime Lip base for a smoother canvas and bolder blur.- Twist up the stick base to reveal product. Apply along the lip line to allow the super-sleek design to hug and blur the edges of lips, then fill in the center with full-coverage color. Twist down the excess product after use.