What It Is:Let's keep glamming. Let's keep Giving! Put your money where your mouth is with four shades of MACximal Silky Matte Lipstick that promote healthy futures and equal rights for all.What It Does:Intense brownish blue-red shade Viva Glam I is now Viva Heart. Creamy subdued pinkish-beige mauve shade Viva Glam Ii is now Viva Planet. Muted brownish-plum shade Viva Glam Iii is now Viva Empowered. Deep neutral shade Viva Equality is totally new. Since 1994, MAC Viva Glam has raised over $520,000,000 Usd globally to support women and girls, the Lgbtqia+ community and people living with or affected by Hiv/Aids. 30 years later, the iconic Lipstick that gives back 100% has been maxed out to give lips More with a silky matte finish and good-for-lips formula that looks richer, feels better and lasts longer.- Gives back 100% to promote healthy futures and equal rights for all- Long-wearing and color-true, 12 hours- Immediate and 8-hour moisture- Comfortable formulaHow To Use It:- Apply Lipstick directly to lips.- Pro tip: Define lips with Lip Pencil or layer on Lipglass for a high-shine finish.- Pro tip: Dab Lipstick on cheeks for a monochromatic pop of color.- Removal: Dispense one to two pumps of Hyper Real Fresh Canvas Cleansing Oil into the palm of your hand and gently massage onto lips. Emulsify with warm water, rinse thoroughly and pat dry.