Rationale #5 The Serum 1 oz.

What It Is:An advanced serum that recalibrates skin's pH balance with a complex of hydroxy acids, evening out skin tone and texture while amplifying radiance.Part of the Clarity Collection, this sophisticated skin-refining serum recalibrates skin's pH balance for a more even, smoother appearance. As skin rejuvenation is optimized and irritation calmed, skin looks and feels immediately renewed, resurfaced and deeply luminous.Inspiring a state of immaculate accord and harmony, The Clarity Collection offers a nightly ritual for skin refinement and radiance; equilibrium is elegantly restored and crystal clarity is cultivated.Every unique Rationale Ritual is comprised of formulations from each of the Essential Six Collections.Skin Type:For all skin types.Skin Concern:Fine lines and wrinkles. Blemishes and congestion. Hyperpigmentation.What It Does:- Skin tone and texture are refined and clarity is restored.- Recalibrates skin pH.- Clarifies skin to promote a more even appearance.- Hydration levels are augmented to visibly smooth fine lines.- Skin looks and feels softer and more radiant.Key Ingredients:- Proprietary complex of hydroxy acids refines skin's clarity by recalibrating skin's acidic pH level.- Powerful, unique profile of extracts promotes a refined texture and tone, enhancing brightening effects to reveal more radiant skin.- Signature hydrophilic delivery system supports and amplifies natural hydration reserves in the skin.How To Use It:Smooth 2-3 drops gently over the face, neck, decolletage and backs of hands.Clinical Results:- Brighter and more radiant +85%.*- Even toned +85%.*- Firmer +75%.**After 56 days.

What It Is:An advanced-strength retinoid serum that delivers a 6.5% solution of stabilized retinoid blends and botanical, retinol-alternative extracts into the skin.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Soy- Fragrance- Animal crueltyHow To Use It:- Retinoid users: Use daily, in the evenings. Follow with a hydrating oil or moisturizer, like C.e.o. Glow or Juno. Use an Aha serum, like Good Genes Lactic Acid Treatment, in the mornings to sweep away dead skin cells.- For sensitive skin: Apply a few drops of a gentle, hydrating oil, like C.e.o. Glow or Juno to your skin before applying A+ Serum.

What It Is:An advanced-strength retinoid serum that delivers a 6.5% solution of stabilized retinoid blends and botanical, retinol-alternative extracts into the skin.Key Ingredients:- Retinoid ester blend 5%, liposome-encapsulated retinol blend 1% and 0.5% blue-green algae help reduce the appearance of wrinkles and lines and encourage signs of clearer skin.- CoQ10 improves the appearance of aging or Uv-exposed skin, for a healthier-looking, balanced complexion.- Hawaiian white honey is a pro-skin humectant that's rich in phytonutrients.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Soy- Fragrance- Animal cruelty

What It Is:An advanced-strength retinoid serum that delivers a 6.5% solution of stabilized retinoid blends and botanical, retinol-alternative extracts into the skin.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Soy- Fragrance- Animal crueltyHow To Use It:- Retinoid users: Use daily, in the evenings. Follow with a hydrating oil or moisturizer, like C.e.o. Glow or Juno. Use an Aha serum, like Good Genes Lactic Acid Treatment, in the mornings to sweep away dead skin cells.- For sensitive skin: Apply a few drops of a gentle, hydrating oil, like C.e.o. Glow or Juno to your skin before applying A+ Serum.

What It Is:An advanced-strength retinoid serum that delivers a 6.5% solution of stabilized retinoid blends and botanical, retinol-alternative extracts into the skin.Key Ingredients:- Retinoid ester blend 5%, liposome-encapsulated retinol blend 1% and 0.5% blue-green algae help reduce the appearance of wrinkles and lines and encourage signs of clearer skin.- CoQ10 improves the appearance of aging or Uv-exposed skin, for a healthier-looking, balanced complexion.- Hawaiian white honey is a pro-skin humectant that's rich in phytonutrients.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Soy- Fragrance- Animal cruelty

What It Is:An advanced lifting and firming face serum that visibly improves dullness and loss of firmness for a fresher, more youthful look in 4 weeks.*What It'S For:All skin types.What It Does:Experience tightening, lifting and revitalized radiance with this effective face serum. The multi-benefit serum delivers quick lifting, firming and contouring results in a lightweight, non-greasy serum. Instantly, skin appears radiant and rejuvenated.Key Ingredients:- Watercress extract supports skin's natural production of collagen, strengthens approach to firming and targets smile lines.- 4MSK and vitamin C ethnyl inhibit the production of melanin, which causes dark spots, and remove accumulated melanin from deep within.- White lily extract purifies and detoxifies, soothing the skin against irritations while providing a conditioning and moisturizing effect.- Kurenai-TruLift Complex with Benibana flower strengthens and energizes the skin for a visibly lifted appearance.- ReNeura Technology++ featuring Phytoconnect helps prolong the efficacy of the treatment.How To Use It:Use morning and evening after softener. Pump the dispenser once and slowly massage serum onto face and neck.*Tested in the United States over 12 weeks on 118 women age 41-60.

What It Is:An advanced lifting and firming face serum that visibly improves dullness and loss of firmness for a fresher, more youthful look in 4 weeks.*What It'S For:All skin types.What It Does:Experience tightening, lifting and revitalized radiance with this effective face serum. The multi-benefit serum delivers quick lifting, firming and contouring results in a lightweight, non-greasy serum. Instantly, skin appears radiant and rejuvenated.Key Ingredients:- Watercress extract supports skin's natural production of collagen, strengthens approach to firming and targets smile lines.- 4MSK and vitamin C ethnyl inhibit the production of melanin, which causes dark spots, and remove accumulated melanin from deep within.- White lily extract purifies and detoxifies, soothing the skin against irritations while providing a conditioning and moisturizing effect.- Kurenai-TruLift Complex with Benibana flower strengthens and energizes the skin for a visibly lifted appearance.- ReNeura Technology++ featuring Phytoconnect helps prolong the efficacy of the treatment.How To Use It:Use morning and evening after softener. Pump the dispenser once and slowly massage serum onto face and neck.*Tested in the United States over 12 weeks on 118 women age 41-60.

What It Is:An advanced lifting and firming face serum that visibly improves dullness and loss of firmness for a fresher, more youthful look in 4 weeks.*What It'S For:All skin types.What It Does:Experience tightening, lifting and revitalized radiance with this effective face serum. The multi-benefit serum delivers quick lifting, firming and contouring results in a lightweight, non-greasy serum. Instantly, skin appears radiant and rejuvenated.Key Ingredients:- Watercress extract supports skin's natural production of collagen, strengthens approach to firming and targets smile lines.- 4MSK and vitamin C ethnyl inhibit the production of melanin, which causes dark spots, and remove accumulated melanin from deep within.- White lily extract purifies and detoxifies, soothing the skin against irritations while providing a conditioning and moisturizing effect.- Kurenai-TruLift Complex with Benibana flower strengthens and energizes the skin for a visibly lifted appearance.- ReNeura Technology++ featuring Phytoconnect helps prolong the efficacy of the treatment.How To Use It:Use morning and evening after softener. Pump the dispenser once and slowly massage serum onto face and neck.*Tested in the United States over 12 weeks on 118 women age 41-60.

What It Is:An advanced lifting and firming face serum that visibly improves dullness and loss of firmness for a fresher, more youthful look in 4 weeks.*What It'S For:All skin types.What It Does:Experience tightening, lifting and revitalized radiance with this effective face serum. The multi-benefit serum delivers quick lifting, firming and contouring results in a lightweight, non-greasy serum. Instantly, skin appears radiant and rejuvenated.Key Ingredients:- Watercress extract supports skin's natural production of collagen, strengthens approach to firming and targets smile lines.- 4MSK and vitamin C ethnyl inhibit the production of melanin, which causes dark spots, and remove accumulated melanin from deep within.- White lily extract purifies and detoxifies, soothing the skin against irritations while providing a conditioning and moisturizing effect.- Kurenai-TruLift Complex with Benibana flower strengthens and energizes the skin for a visibly lifted appearance.- ReNeura Technology++ featuring Phytoconnect helps prolong the efficacy of the treatment.How To Use It:Use morning and evening after softener. Pump the dispenser once and slowly massage serum onto face and neck.*Tested in the United States over 12 weeks on 118 women age 41-60.

What It Is:An advanced lifting and firming face serum that visibly improves dullness and loss of firmness for a fresher, more youthful look in 4 weeks.*What It'S For:All skin types.What It Does:Experience tightening, lifting and revitalized radiance with this effective face serum. The multi-benefit serum delivers quick lifting, firming and contouring results in a lightweight, non-greasy serum. Instantly, skin appears radiant and rejuvenated.Key Ingredients:- Watercress extract supports skin's natural production of collagen, strengthens approach to firming and targets smile lines.- 4MSK and vitamin C ethnyl inhibit the production of melanin, which causes dark spots, and remove accumulated melanin from deep within.- White lily extract purifies and detoxifies, soothing the skin against irritations while providing a conditioning and moisturizing effect.- Kurenai-TruLift Complex with Benibana flower strengthens and energizes the skin for a visibly lifted appearance.- ReNeura Technology++ featuring Phytoconnect helps prolong the efficacy of the treatment.How To Use It:Use morning and evening after softener. Pump the dispenser once and slowly massage serum onto face and neck.*Tested in the United States over 12 weeks on 118 women age 41-60.

What It Is:An advanced intensive repairing cream with a lightweight gel texture ideal for combination to oily skin.What It Does:Dior Prestige La Creme Texture Fine is a skincare routine essential that visibly reverses the signs of aging. Composed of 94%* natural-origin ingredients and infused with Rosapeptide-a combination of an 88 molecule-extract from the Rose de Granville, rose sap and two peptides-this light, fresh gel-cream helps rebuild the structure of younger-looking skin: skin looks denser and more radiant, while facial contours are visibly redefined.How To Use It:1. Prepare your skin with Dior Prestige La Micro-Lotion de Rose.2. Follow with Dior Prestige La Micro-Huile de Rose Advanced Serum.3. Next, smooth on Dior Prestige La Creme Texture Fine.4. Finish by targeting the eye area with Dior Prestige Le Micro-Serum de Rose Yeux Advanced.Clinical Results**:After 1 month, skin looks:- 46% more repaired- 28% more rejuvenated- And visible wrinkles are 32% reducedAfter 2 months, skin looks:- 47% more lifted- 44% denser- And facial contours appear 47% more defined*Amount calculated based on the Iso 16128-1 and Iso 16128-2 standard. Water percentage included. The remaining 6% contribute to the formula's performance, sensory appeal and stability.**Clinical assessment by a dermatologist, 32 women.

What It Is:An advanced intensive repairing cream with a lightweight gel texture ideal for combination to oily skin.What It Does:Dior Prestige La Creme Texture Fine is a skincare routine essential that visibly reverses the signs of aging. Composed of 94%* natural-origin ingredients and infused with Rosapeptide-a combination of an 88 molecule-extract from the Rose de Granville, rose sap and two peptides-this light, fresh gel-cream helps rebuild the structure of younger-looking skin: skin looks denser and more radiant, while facial contours are visibly redefined.How To Use It:1. Prepare your skin with Dior Prestige La Micro-Lotion de Rose.2. Follow with Dior Prestige La Micro-Huile de Rose Advanced Serum.3. Next, smooth on Dior Prestige La Creme Texture Fine.4. Finish by targeting the eye area with Dior Prestige Le Micro-Serum de Rose Yeux Advanced.Clinical Results**:After 1 month, skin looks:- 46% more repaired- 28% more rejuvenated- And visible wrinkles are 32% reducedAfter 2 months, skin looks:- 47% more lifted- 44% denser- And facial contours appear 47% more defined*Amount calculated based on the Iso 16128-1 and Iso 16128-2 standard. Water percentage included. The remaining 6% contribute to the formula's performance, sensory appeal and stability.**Clinical assessment by a dermatologist, 32 women.

What It Is:A powerful anti-aging serum that begins to work immediately for softer, more youthful- and firmer-looking skin.What It Does:Developed for daily use, this formula contains a complex blend of amino acids to help revitalize the skin while providing all-day hydration. The appearance of fine lines and wrinkles is dramatically reduced for smoother, more radiant skin.Key Ingredients:- Cell Renewal Complex contains a blend of powerful extracts from desert plants that thrive in high-stress environments, skin-balancing microalgae and the Australian kakadu plum, which is the richest known source of Vitamin C. This complex energizes tired and stressed skin to improve radiance and even skin tone while helping to reduce the appearance of fine lines and wrinkles.- Skin Nutrition Complex is a comprehensive skin-nourishing complex that contains 11 amino acids, plant-derived power hydrators, calming oat complex and evening primrose oil to create a moisturizing skin barrier while providing deep and long-lasting hydration.- Dermal Matrix Complex is an advanced anti-aging complex containing beta-glucan and a network of hydrogen bonds that together create an invisible "web" on the skin to lift, firm and smooth wrinkles while helping to boost collagen and elastin with continued use for long-term benefits.Free Of...Parabens, sulfates, phthalates and fragrance

What It Is:A powerful anti-aging serum that begins to work immediately for softer, more youthful- and firmer-looking skin.What It Does:Developed for daily use, this formula contains a complex blend of amino acids to help revitalize the skin while providing all-day hydration. The appearance of fine lines and wrinkles is dramatically reduced for smoother, more radiant skin.Key Ingredients:- Cell Renewal Complex contains a blend of powerful extracts from desert plants that thrive in high-stress environments, skin-balancing microalgae and the Australian kakadu plum, which is the richest known source of Vitamin C. This complex energizes tired and stressed skin to improve radiance and even skin tone while helping to reduce the appearance of fine lines and wrinkles.- Skin Nutrition Complex is a comprehensive skin-nourishing complex that contains 11 amino acids, plant-derived power hydrators, calming oat complex and evening primrose oil to create a moisturizing skin barrier while providing deep and long-lasting hydration.- Dermal Matrix Complex is an advanced anti-aging complex containing beta-glucan and a network of hydrogen bonds that together create an invisible "web" on the skin to lift, firm and smooth wrinkles while helping to boost collagen and elastin with continued use for long-term benefits.Free Of...Parabens, sulfates, phthalates and fragrance

What It Is:A gentle, daily texture-renewing serum powered by retinol, bakuchiol, rambutan and ferulic acid to clear blemishes, reduce pores and oil, smooth texture and visibly correct fine lines.What It Does:An advanced retinol serum that is gentle, yet effective enough to: refine skin's bumpy texture, correct and prevent first signs of aging and prevent clogging and breakouts. Ideal for a first-time retinol user and/or someone looking to boost their daily regimen for a smoother, renewed complexion. Safe for sensitive skin.Key Ingredients:- Phyto-Retinol Blend powered by retinol and soothing botanicals [bakuchiol, rambutan, ferulic acid] provides immediate benefits and long-term results without irritation.Free Of...- Phthalates- Sulfates- Silicone- Animal cruelty or byproducts (vegan-friendly)How To Use It:For Am/Pm use. Massage 8-10 drops into clean, dry skin. For optimal results, apply after your Dr. Dennis Gross Skincare peel.Clinical Results:In a 4 week clinical study conducted on 40 subjects with Fitzpatrick Skin Types I-vi:- 100% saw smoother and less oily skin with no irritation in just 1 week.

What It Is:A gentle, daily texture-renewing serum powered by retinol, bakuchiol, rambutan and ferulic acid to clear blemishes, reduce pores and oil, smooth texture and visibly correct fine lines.What It Does:An advanced retinol serum that is gentle, yet effective enough to: refine skin's bumpy texture, correct and prevent first signs of aging and prevent clogging and breakouts. Ideal for a first-time retinol user and/or someone looking to boost their daily regimen for a smoother, renewed complexion. Safe for sensitive skin.Key Ingredients:- Phyto-Retinol Blend powered by retinol and soothing botanicals [bakuchiol, rambutan, ferulic acid] provides immediate benefits and long-term results without irritation.Free Of...- Phthalates- Sulfates- Silicone- Animal cruelty or byproducts (vegan-friendly)How To Use It:For Am/Pm use. Massage 8-10 drops into clean, dry skin. For optimal results, apply after your Dr. Dennis Gross Skincare peel.Clinical Results:In a 4 week clinical study conducted on 40 subjects with Fitzpatrick Skin Types I-vi:- 100% saw smoother and less oily skin with no irritation in just 1 week.

What It Is:An advanced 10% Niacinamide serum to help minimize pores' appearance and help improve post-acne dark spots and surface redness while promoting an overall radiant complexion.What It Does:This resveratrol-boosted niacinamide serum reduces the appearance of enlarged pores, regulates the look of visibly shiny, oily skin and improves the look of post-acne dark spots. In just two weeks, the appearance of surface redness and discolorations are visibly reduced while the natural moisture barrier is balanced.Key Ingredients:- 10% Niacinamide: A B3 derivative that helps the skin retain moisture, reduces the look of pores and brightens and evens out the look of skin.- Brightenyl: A biotechnologically created molecule that's activated by the skin's microbiome to brighten the look of skin and soothe the signs of sensitivity.- Trans-Resveratrol: A powerful antioxidant that neutralizes free radicals and partners with niacinamide to lighten the appearance of dark spots.- Egcg: A powerful antioxidant from green tea that fights the look of visible aging effects from pollution and oxidative stress.Free Of...Parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates Sls & Sles, triclocarban, triclosan and contains less than one percent synthetic fragrance.

What It Is:An advanced 10% Niacinamide serum to help minimize pores' appearance and help improve post-acne dark spots and surface redness while promoting an overall radiant complexion.What It Does:This resveratrol-boosted niacinamide serum reduces the appearance of enlarged pores, regulates the look of visibly shiny, oily skin and improves the look of post-acne dark spots. In just two weeks, the appearance of surface redness and discolorations are visibly reduced while the natural moisture barrier is balanced.Key Ingredients:- 10% Niacinamide: A B3 derivative that helps the skin retain moisture, reduces the look of pores and brightens and evens out the look of skin.- Brightenyl: A biotechnologically created molecule that's activated by the skin's microbiome to brighten the look of skin and soothe the signs of sensitivity.- Trans-Resveratrol: A powerful antioxidant that neutralizes free radicals and partners with niacinamide to lighten the appearance of dark spots.- Egcg: A powerful antioxidant from green tea that fights the look of visible aging effects from pollution and oxidative stress.Free Of...Parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates Sls & Sles, triclocarban, triclosan and contains less than one percent synthetic fragrance.

What It Is:A revolutionary nighttime serum that helps defend against visible signs of aging.What It Does:This formula is powered by an advanced delivery system that releases ingredients at the most optimal levels throughout the night the key time for cellular regeneration.- Uses an advanced ultrasonic delivery system at the forefront of biotech research, which treats liquids with high-energy sound waves. This results in microscopic droplets, which effectively deliver ingredients below the skin's

What It Is:A revolutionary nighttime serum that helps defend against visible signs of aging.What It Does:This formula is powered by an advanced delivery system that releases ingredients at the most optimal levels throughout the night the key time for cellular regeneration.- Uses an advanced ultrasonic delivery system at the forefront of biotech research, which treats liquids with high-energy sound waves. This results in microscopic droplets, which effectively deliver ingredients below the skin's

What It Is:A revolutionary nighttime serum that helps defend against visible signs of aging.What It Does:This formula is powered by an advanced delivery system that releases ingredients at the most optimal levels throughout the night the key time for cellular regeneration.- Uses an advanced ultrasonic delivery system at the forefront of biotech research, which treats liquids with high-energy sound waves. This results in microscopic droplets, which effectively deliver ingredients below the skin's

What It Is:A revolutionary nighttime serum that helps defend against visible signs of aging.What It Does:This formula is powered by an advanced delivery system that releases ingredients at the most optimal levels throughout the night the key time for cellular regeneration.- Uses an advanced ultrasonic delivery system at the forefront of biotech research, which treats liquids with high-energy sound waves. This results in microscopic droplets, which effectively deliver ingredients below the skin's

What It Is:A lightweight serum that targets the effects of collagen decline in skin while firming skin in just 4 days.Skin Type:For all skin types.Skin Concern:Fine lines and wrinkles. Dryness. Loss of firmness and elasticity.What It Does:Firm up your skin's future! Featuring a world-first Opal Skin Algae Complex and powerful marine algae, this lightweight serum targets the effects of collagen decline on the skin. It visibly smooths fine lines and wrinkles, boosts skin volume and leaves skin with enhanced luminosity, for a healthier and more vibrant complexion.Key Ingredients:- World-First Opal Skin Algae Complex: After 12 months of research and analyzing over 25 diatom varieties, in partnership with top marine biologists and blue biotech experts, Elemis discovered a unique diatom from some of the purest marine waters off the coast of the Uk. Diatoms (aka microscopic algae) are called "opals of the sea" due to their luminosity and can help promote the production of key proteins needed for collagen and elastin in skin. Elemis' world-first, exclusive diatom is featured in this marine algae diatom trio and is encapsulated within an advanced Chlorella vulgaris marine delivery system.- Marine Cellular Lipids: Extreme-environment microalgae is known to nourish and condition the skin for a healthy glow.- Marine Bacillus Ferment: Marine ingredient is known to energize cells and promote protein synthesis, for a firmer appearance.- Padina Pavonica Ferment: A brown macroalgae is fermented to enhance the ingredient's antioxidant, hydrating and firming properties.

What It Is:A lightweight serum that targets the effects of collagen decline in skin while firming skin in just 4 days.Skin Type:For all skin types.Skin Concern:Fine lines and wrinkles. Dryness. Loss of firmness and elasticity.What It Does:Firm up your skin's future! Featuring a world-first Opal Skin Algae Complex and powerful marine algae, this lightweight serum targets the effects of collagen decline on the skin. It visibly smooths fine lines and wrinkles, boosts skin volume and leaves skin with enhanced luminosity, for a healthier and more vibrant complexion.Key Ingredients:- World-First Opal Skin Algae Complex: After 12 months of research and analyzing over 25 diatom varieties, in partnership with top marine biologists and blue biotech experts, Elemis discovered a unique diatom from some of the purest marine waters off the coast of the Uk. Diatoms (aka microscopic algae) are called "opals of the sea" due to their luminosity and can help promote the production of key proteins needed for collagen and elastin in skin. Elemis' world-first, exclusive diatom is featured in this marine algae diatom trio and is encapsulated within an advanced Chlorella vulgaris marine delivery system.- Marine Cellular Lipids: Extreme-environment microalgae is known to nourish and condition the skin for a healthy glow.- Marine Bacillus Ferment: Marine ingredient is known to energize cells and promote protein synthesis, for a firmer appearance.- Padina Pavonica Ferment: A brown macroalgae is fermented to enhance the ingredient's antioxidant, hydrating and firming properties.