Bumble and bumble Bb. Hairdresser's Invisible Oil Shampoo 33.8 oz.

What It Is:A multi-tasking, moisturizing shampoo that instantly transforms dry, coarse or brittle hair, leaving it soft, silky and smooth, without the weight.What It'S For:- Density: medium to thick- Texture: straight to curly- Type: dry, damagedWhat It Does:A luxurious blend of six featherlight oils helps soften, silken, tame, defrizz, detangle and protect against breakage-without weighing hair down.Key Ingredients:Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Macadamia Integrifolia Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil, and Carthamus Tinctorius (Safflower) Seed Oil, Gardenia Tahitensis (Tiare) Flower Extract: Signature blend of oils and extracts to provide help conditioning, softening and shine to hair.Free Of...- Parabens- Phthalates- Sulfate cleansers- Mineral Oils- Formaldehyde- Animal cruelty or testingHow To Use It:Work a quarter-sized amount between your hands. Massage into hair and scalp, and then rinse. No suds? No problem. This creamy shampoo isn't meant to lather. Follow with Hairdresser's Invisible Oil Conditioner.Tip: Conserve product and encourage even distribution by emulsifying (a.k.a. working between your hands) before applying to hair.

What It Is:A multi-tasking, moisturizing shampoo that instantly transforms dry, coarse or brittle hair, leaving it soft, silky and smooth, without the weight.What It'S For:- Density: medium to thick- Texture: straight to curly- Type: dry, damagedWhat It Does:A luxurious blend of six featherlight oils helps soften, silken, tame, defrizz, detangle and protect against breakage-without weighing hair down.Key Ingredients:Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Macadamia Integrifolia Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil, and Carthamus Tinctorius (Safflower) Seed Oil, Gardenia Tahitensis (Tiare) Flower Extract: Signature blend of oils and extracts to provide help conditioning, softening and shine to hair.Free Of...- Parabens- Phthalates- Sulfate cleansers- Mineral Oils- Formaldehyde- Animal cruelty or testingHow To Use It:Work a quarter-sized amount between your hands. Massage into hair and scalp, and then rinse. No suds? No problem. This creamy shampoo isn't meant to lather. Follow with Hairdresser's Invisible Oil Conditioner.Tip: Conserve product and encourage even distribution by emulsifying (a.k.a. working between your hands) before applying to hair.

What It Is:A multi-tasking, moisturizing shampoo that instantly transforms dry, coarse or brittle hair-leaving it soft, silky and smooth.What It'S For:Medium to thick, wavy to curly, dry, damaged and/color treated hair typesWhat It Does:A blend of six featherlight oils helps soften, silken, tame, de-frizz, detangle and protect against breakage-without weighing hair down.Key Ingredients:- Coconut Oil- Argan Oil- Macadamia Nut Oil- Sweet Almond Oil- Safflower Seed Oil- Grapeseed OilHow To Use It:Work a dab into wet hair, lather and rinse. Follow with Hairdresser's Invisible Oil Conditioner.

What It Is:A multi-tasking, moisturizing shampoo that instantly transforms dry, coarse or brittle hair, leaving it soft, silky and smooth, without the weight.What It'S For:- Density: medium to thick- Texture: straight to curly- Type: dry, damagedWhat It Does:A luxurious blend of six featherlight oils helps soften, silken, tame, defrizz, detangle and protect against breakage-without weighing hair down.Key Ingredients:Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Macadamia Integrifolia Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil, and Carthamus Tinctorius (Safflower) Seed Oil, Gardenia Tahitensis (Tiare) Flower Extract: Signature blend of oils and extracts to provide help conditioning, softening and shine to hair.Free Of...- Parabens- Phthalates- Sulfate cleansers- Mineral Oils- Formaldehyde- Animal cruelty or testingHow To Use It:Work a quarter-sized amount between your hands. Massage into hair and scalp, and then rinse. No suds? No problem. This creamy shampoo isn't meant to lather. Follow with Hairdresser's Invisible Oil Conditioner.Tip: Conserve product and encourage even distribution by emulsifying (a.k.a. working between your hands) before applying to hair.

What It Is:A multi-tasking, moisturizing shampoo that instantly transforms dry, coarse or brittle hair, leaving it soft, silky and smooth, without the weight.What It'S For:- Density: medium to thick- Texture: straight to curly- Type: dry, damagedWhat It Does:A luxurious blend of six featherlight oils helps soften, silken, tame, defrizz, detangle and protect against breakage-without weighing hair down.Key Ingredients:Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Macadamia Integrifolia Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil, and Carthamus Tinctorius (Safflower) Seed Oil, Gardenia Tahitensis (Tiare) Flower Extract: Signature blend of oils and extracts to provide help conditioning, softening and shine to hair.Free Of...- Parabens- Phthalates- Sulfate cleansers- Mineral Oils- Formaldehyde- Animal cruelty or testingHow To Use It:Work a quarter-sized amount between your hands. Massage into hair and scalp, and then rinse. No suds? No problem. This creamy shampoo isn't meant to lather. Follow with Hairdresser's Invisible Oil Conditioner.Tip: Conserve product and encourage even distribution by emulsifying (a.k.a. working between your hands) before applying to hair.

What It Is:A multi-tasking, moisturizing shampoo that instantly transforms dry, coarse or brittle hair-leaving it soft, silky and smooth.What It'S For:Medium to thick, wavy to curly, dry, damaged and/color treated hair typesWhat It Does:A blend of six featherlight oils helps soften, silken, tame, de-frizz, detangle and protect against breakage-without weighing hair down.Key Ingredients:- Coconut Oil- Argan Oil- Macadamia Nut Oil- Sweet Almond Oil- Safflower Seed Oil- Grapeseed OilHow To Use It:Work a dab into wet hair, lather and rinse. Follow with Hairdresser's Invisible Oil Conditioner.

What It Is:A multi-tasking, moisturizing conditioner that instantly transforms dry, coarse or brittle hair-leaving it soft, silky and smooth.What It'S For:Medium to thick, wavy to curly, dry, damaged and/color-treated hair types.What It Does:A blend of six featherlight oils helps soften, silken, tame, de-frizz, detangle and protect against breakage-without weighing hair down.Key Ingredients:- Coconut Oil- Argan Oil- Macadamia Nut Oil- Sweet Almond Oil- Safflower Seed Oil- Grapeseed OilHow To Use It:After cleansing with Hairdresser's Invisible Oil Shampoo, smooth through and leave in for a minute or two. Rinse thoroughly.

What It Is:A multi-tasking, moisturizing conditioner that instantly transforms dry, coarse or brittle hair-leaving it soft, silky and smooth.What It'S For:Medium to thick, wavy to curly, dry, damaged and/color-treated hair types.What It Does:A blend of six featherlight oils helps soften, silken, tame, de-frizz, detangle and protect against breakage-without weighing hair down.Key Ingredients:- Coconut Oil- Argan Oil- Macadamia Nut Oil- Sweet Almond Oil- Safflower Seed Oil- Grapeseed OilHow To Use It:After cleansing with Hairdresser's Invisible Oil Shampoo, smooth through and leave in for a minute or two. Rinse thoroughly.

What It Is:A multi-tasking, moisturizing conditioner that instantly transforms dry, coarse or brittle hair-leaving it soft, silky and smooth, without the weight.What It'S For:- Density: medium to thick- Texture: straight to curly- Type: dry, damagedWhat It Does:A luxurious blend of six featherlight oils helps soften, silken, tame, de-frizz, detangle, and protect against breakage without weighing hair down.Key Ingredients:Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Macadamia Integrifolia Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil, and Carthamus Tinctorius (Safflower) Seed Oil, Gardenia Tahitensis (Tiare) Flower Extract: Signature blend of oils and extracts to help provide conditioning, softening and shine to hair.Free Of...- Parabens- Sulfate cleansers- Phthalates- Mineral Oils- Formaldehyde- Animal cruelty or testingHow To Use It:After cleansing with Hairdresser's Invisible Oil Shampoo, work between your hands, and then apply from mid-lengths to ends. Leave on for a minute or two. Rinse thoroughly.Tip: Use a wide-tooth comb to detangle hair and evenly distribute product (at the same time).

What It Is:A multi-tasking, moisturizing conditioner that instantly transforms dry, coarse or brittle hair-leaving it soft, silky and smooth, without the weight.What It'S For:- Density: medium to thick- Texture: straight to curly- Type: dry, damagedWhat It Does:A luxurious blend of six featherlight oils helps soften, silken, tame, de-frizz, detangle, and protect against breakage without weighing hair down.Key Ingredients:Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Macadamia Integrifolia Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil, and Carthamus Tinctorius (Safflower) Seed Oil, Gardenia Tahitensis (Tiare) Flower Extract: Signature blend of oils and extracts to help provide conditioning, softening and shine to hair.Free Of...- Parabens- Sulfate cleansers- Phthalates- Mineral Oils- Formaldehyde- Animal cruelty or testingHow To Use It:After cleansing with Hairdresser's Invisible Oil Shampoo, work between your hands, and then apply from mid-lengths to ends. Leave on for a minute or two. Rinse thoroughly.Tip: Use a wide-tooth comb to detangle hair and evenly distribute product (at the same time).

What It Is:A multi-tasking, moisturizing conditioner that instantly transforms dry, coarse or brittle hair-leaving it soft, silky and smooth, without the weight.What It'S For:- Density: medium to thick- Texture: straight to curly- Type: dry, damagedWhat It Does:A luxurious blend of six featherlight oils helps soften, silken, tame, de-frizz, detangle, and protect against breakage without weighing hair down.Key Ingredients:Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Macadamia Integrifolia Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil, and Carthamus Tinctorius (Safflower) Seed Oil, Gardenia Tahitensis (Tiare) Flower Extract: Signature blend of oils and extracts to help provide conditioning, softening and shine to hair.Free Of...- Parabens- Sulfate cleansers- Phthalates- Mineral Oils- Formaldehyde- Animal cruelty or testingHow To Use It:After cleansing with Hairdresser's Invisible Oil Shampoo, work between your hands, and then apply from mid-lengths to ends. Leave on for a minute or two. Rinse thoroughly.Tip: Use a wide-tooth comb to detangle hair and evenly distribute product (at the same time).

What It Is:A multi-tasking, moisturizing conditioner that instantly transforms dry, coarse or brittle hair-leaving it soft, silky and smooth, without the weight.What It'S For:- Density: medium to thick- Texture: straight to curly- Type: dry, damagedWhat It Does:A luxurious blend of six featherlight oils helps soften, silken, tame, de-frizz, detangle, and protect against breakage without weighing hair down.Key Ingredients:Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Macadamia Integrifolia Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil, and Carthamus Tinctorius (Safflower) Seed Oil, Gardenia Tahitensis (Tiare) Flower Extract: Signature blend of oils and extracts to help provide conditioning, softening and shine to hair.Free Of...- Parabens- Sulfate cleansers- Phthalates- Mineral Oils- Formaldehyde- Animal cruelty or testingHow To Use It:After cleansing with Hairdresser's Invisible Oil Shampoo, work between your hands, and then apply from mid-lengths to ends. Leave on for a minute or two. Rinse thoroughly.Tip: Use a wide-tooth comb to detangle hair and evenly distribute product (at the same time).

What It Is:A multi-tasking, moisturizing conditioner that instantly transforms dry, coarse or brittle hair-leaving it soft, silky and smooth, without the weight.What It'S For:- Density: medium to thick- Texture: straight to curly- Type: dry, damagedWhat It Does:A luxurious blend of six featherlight oils helps soften, silken, tame, de-frizz, detangle, and protect against breakage without weighing hair down.Key Ingredients:Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Macadamia Integrifolia Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil, and Carthamus Tinctorius (Safflower) Seed Oil, Gardenia Tahitensis (Tiare) Flower Extract: Signature blend of oils and extracts to help provide conditioning, softening and shine to hair.Free Of...- Parabens- Sulfate cleansers- Phthalates- Mineral Oils- Formaldehyde- Animal cruelty or testingHow To Use It:After cleansing with Hairdresser's Invisible Oil Shampoo, work between your hands, and then apply from mid-lengths to ends. Leave on for a minute or two. Rinse thoroughly.Tip: Use a wide-tooth comb to detangle hair and evenly distribute product (at the same time).

What It Is:A multi-tasking, moisturizing conditioner that instantly transforms dry, coarse or brittle hair-leaving it soft, silky and smooth, without the weight.What It'S For:- Density: medium to thick- Texture: straight to curly- Type: dry, damagedWhat It Does:A luxurious blend of six featherlight oils helps soften, silken, tame, de-frizz, detangle, and protect against breakage without weighing hair down.Key Ingredients:Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Macadamia Integrifolia Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil, and Carthamus Tinctorius (Safflower) Seed Oil, Gardenia Tahitensis (Tiare) Flower Extract: Signature blend of oils and extracts to help provide conditioning, softening and shine to hair.Free Of...- Parabens- Sulfate cleansers- Phthalates- Mineral Oils- Formaldehyde- Animal cruelty or testingHow To Use It:After cleansing with Hairdresser's Invisible Oil Shampoo, work between your hands, and then apply from mid-lengths to ends. Leave on for a minute or two. Rinse thoroughly.Tip: Use a wide-tooth comb to detangle hair and evenly distribute product (at the same time).

What It Is:Verb Glossy Shine Spray is an extra moisturizing, multi-tasking shine spray that also provides heat protection. Powered by peach oil, squalane, rosehip oil and a shine-enhancing complex, this spray leaves hair feeling hydrated with a glass-like shine while protecting hair up to 450F. The gentle citrus scent features notes of oatmeal and pink grapefruit.What It'S For:Great for all hair types and textures looking to add extra shine and heat protection.Key Ingredients:- Squalane helps smooth and soften hair while adding a healthy overall shine.- Peach oil coats hair with shine.- Shine-enhancing complex provides long-lasting shine and smoothness.How To Use It:Before heat styling, spray from root to ends on damp or dry hair. Heat style as desired. For best results, use after Verb Glossy Shampoo and Verb Glossy Conditioner (both sold separately).

What It Is:Verb Glossy Shine Spray is an extra moisturizing, multi-tasking shine spray that also provides heat protection. Powered by peach oil, squalane, rosehip oil and a shine-enhancing complex, this spray leaves hair feeling hydrated with a glass-like shine while protecting hair up to 450F. The gentle citrus scent features notes of oatmeal and pink grapefruit.What It'S For:Great for all hair types and textures looking to add extra shine and heat protection.Key Ingredients:- Squalane helps smooth and soften hair while adding a healthy overall shine.- Peach oil coats hair with shine.- Shine-enhancing complex provides long-lasting shine and smoothness.How To Use It:Before heat styling, spray from root to ends on damp or dry hair. Heat style as desired. For best results, use after Verb Glossy Shampoo and Verb Glossy Conditioner (both sold separately).

What It Is:Verb Glossy Shine Spray is an extra moisturizing, multi-tasking shine spray that also provides heat protection. Powered by peach oil, squalane, rosehip oil and a shine-enhancing complex, this spray leaves hair feeling hydrated with a glass-like shine while protecting hair up to 450F. The gentle citrus scent features notes of oatmeal and pink grapefruit.What It'S For:Great for all hair types and textures looking to add extra shine and heat protection.Key Ingredients:- Squalane helps smooth and soften hair while adding a healthy overall shine.- Peach oil coats hair with shine.- Shine-enhancing complex provides long-lasting shine and smoothness.How To Use It:Before heat styling, spray from root to ends on damp or dry hair. Heat style as desired. For best results, use after Verb Glossy Shampoo and Verb Glossy Conditioner (both sold separately).

What It Is:An extra-moisturizing, multi-tasking shine spray with heat protection up to 425.What It'S For:Great for thick to coarse, dry, damaged, low-porosity hair types and anyone looking to add extra shine to their life and hair.What It Does:Powered by peach oil, rosehip oil and squalane, this spray leaves hair feeling hydrated with a glass-like shine while protecting hair.Key Ingredients:- Rosehip oil is an oil full of essential fatty acids and antioxidants to improve hair health.- Squalane helps smooth and soften hair while adding a healthy overall shine.- Peach oil coats the hair with a natural shine.- Shine-Enhancing Complex provides long-lasting shine and smoothness.How To Use It:Before heat styling, spray from root to ends on damp or dry hair. Heat style as desired. For best results, use after Glossy Shampoo and Glossy Conditioner (sold separately).

What It Is:An extra-moisturizing, multi-tasking shine spray with heat protection up to 425.What It'S For:Great for thick to coarse, dry, damaged, low-porosity hair types and anyone looking to add extra shine to their life and hair.What It Does:Powered by peach oil, rosehip oil and squalane, this spray leaves hair feeling hydrated with a glass-like shine while protecting hair.Key Ingredients:- Rosehip oil is an oil full of essential fatty acids and antioxidants to improve hair health.- Squalane helps smooth and soften hair while adding a healthy overall shine.- Peach oil coats the hair with a natural shine.- Shine-Enhancing Complex provides long-lasting shine and smoothness.How To Use It:Before heat styling, spray from root to ends on damp or dry hair. Heat style as desired. For best results, use after Glossy Shampoo and Glossy Conditioner (sold separately).

What It Is:An extra-moisturizing, multi-tasking shine spray with heat protection up to 425.What It'S For:Great for thick to coarse, dry, damaged, low-porosity hair types and anyone looking to add extra shine to their life and hair.What It Does:Powered by peach oil, rosehip oil and squalane, this spray leaves hair feeling hydrated with a glass-like shine while protecting hair.Key Ingredients:- Rosehip oil is an oil full of essential fatty acids and antioxidants to improve hair health.- Squalane helps smooth and soften hair while adding a healthy overall shine.- Peach oil coats the hair with a natural shine.- Shine-Enhancing Complex provides long-lasting shine and smoothness.How To Use It:Before heat styling, spray from root to ends on damp or dry hair. Heat style as desired. For best results, use after Glossy Shampoo and Glossy Conditioner (sold separately).

What It Is:An extra-moisturizing, multi-tasking shine spray with heat protection up to 425.What It'S For:Great for thick to coarse, dry, damaged, low-porosity hair types and anyone looking to add extra shine to their life and hair.What It Does:Powered by peach oil, rosehip oil and squalane, this spray leaves hair feeling hydrated with a glass-like shine while protecting hair.Key Ingredients:- Rosehip oil is an oil full of essential fatty acids and antioxidants to improve hair health.- Squalane helps smooth and soften hair while adding a healthy overall shine.- Peach oil coats the hair with a natural shine.- Shine-Enhancing Complex provides long-lasting shine and smoothness.How To Use It:Before heat styling, spray from root to ends on damp or dry hair. Heat style as desired. For best results, use after Glossy Shampoo and Glossy Conditioner (sold separately).

What It Is:An ultra-hydrating, multi-tasking powerhouse that uses a proprietary liquid crystal delivery system for faster and effective absorption of key ingredients into skin's surface.Skin Type:Normal.Skin Concern:Loss of radiance. Uneven texture. Uneven tone. Wrinkles. Loss of firmness. Redness.What It Does:This luxurious cooling gel mask instantly delivers intense moisture to visibly improve the loss of radiance, uneven texture and tone, wrinkles and a loss of firmness. Leaves skin feeling instantly hydrated, soft, smooth and supple.Key Ingredients:- Peptides fight visible collagen depletion. A chain of amino acids, peptides visibly improve the look and feel of skin thickness and firmness by delivering healthy-looking skin. Topical application can help improve the look of wrinkles and sagging skin, caused by collagen depletion.- Omegas 3, 6 and 9 help provide moisture barrier protection. These pro-fatty acids help visibly plump and increase radiance over time by protecting skin's moisture barrier and its ability to retain water.- Phospholipids enhance delivery and barrier protection. The primary component of skin's barrier, phospholipids are crucial for keeping the skin hydrated by replenishing and protecting the skin from drying environmental aggressors. Due to its moisturizing and solubilizing properties, phospholipids help improve absorbability of ingredients into the skin's surface.How To Use It:Use with Cold Plasma Plus+ Advanced Eye Cream, Cold Plasma Plus+ Neck & Chest, Cold Plasma Plus+ Sheet Masks and Cold Plasma Plus+ The Intensive Hydrating Complex.

What It Is:An ultra-hydrating, multi-tasking powerhouse that uses a proprietary liquid crystal delivery system for faster and effective absorption of key ingredients into skin's surface.Skin Type:Normal.Skin Concern:Loss of radiance. Uneven texture. Uneven tone. Wrinkles. Loss of firmness. Redness.What It Does:This luxurious cooling gel mask instantly delivers intense moisture to visibly improve the loss of radiance, uneven texture and tone, wrinkles and a loss of firmness. Leaves skin feeling instantly hydrated, soft, smooth and supple.Key Ingredients:- Peptides fight visible collagen depletion. A chain of amino acids, peptides visibly improve the look and feel of skin thickness and firmness by delivering healthy-looking skin. Topical application can help improve the look of wrinkles and sagging skin, caused by collagen depletion.- Omegas 3, 6 and 9 help provide moisture barrier protection. These pro-fatty acids help visibly plump and increase radiance over time by protecting skin's moisture barrier and its ability to retain water.- Phospholipids enhance delivery and barrier protection. The primary component of skin's barrier, phospholipids are crucial for keeping the skin hydrated by replenishing and protecting the skin from drying environmental aggressors. Due to its moisturizing and solubilizing properties, phospholipids help improve absorbability of ingredients into the skin's surface.How To Use It:Use with Cold Plasma Plus+ Advanced Eye Cream, Cold Plasma Plus+ Neck & Chest, Cold Plasma Plus+ Sheet Masks and Cold Plasma Plus+ The Intensive Hydrating Complex.

What It Is:The moisturizer that does it all.What It Does:This ultra-rich, multi-tasking powerhouse with a unique, balm-like texture thoroughly comforts and soaks into skin for the ultimate hydration. Powered by antioxidants and a moisturizing complex to help deliver nourishment while dramatically smoothing, firming and evening skin tone. Leaves skin looking supple, vibrant and rejuvenated.Key Ingredients:- Peptides: A chain of amino acids, peptides help visibly improve the look and feel of skin thickness and firmness by supporting the building blocks of healthy, youthful-looking skin. Topical application can help improve the appearance of damage caused by collagen breakdown, including wrinkles and sagging.- Vitamin C Ester: A potent and highly stable form of antioxidant vitamin C, Vitamin C Ester helps give the appearance of collagen-rich skin by smoothing, brightening and helping to minimize the look of discoloration over time. Unlike traditional vitamin C, Vitamin C Ester is fat-soluble and easily absorbable for antioxidant benefits.- Vegetable Triglyceride Complex: A complex of vegetable lipids including jojoba, soybean and olive oil that intensely hydrates, smooths and softens by supporting the skin's barrier function for supple, healthy-looking skin. This nutrient-rich blend is also packed with phytosterols, which are known to help protect and boost skin's elasticity.Free Of...- Animal cruelty