What It Is:Immediately illuminate blonde hair with this revitalizing violet shampoo that corrects brassiness and yellow tones while brightening natural highlights for hair that is healthier, shinier and lit from within.What It Does:Gently cleanses. Visibly brightens and eliminates brassiness. Can be used daily to brighten and tone blonde hair. Color and keratin treatment safe. Vegetarian.Key Ingredients:- Pure violet and reflective pearlized pigments correct brassiness, tone highlights and impart luminescent brightness and shine.- Oribe Signature Complex (watermelon, lychee and edelweiss flower) defends hair from oxidative stress, photo-aging and the deterioration of natural keratin while protecting from the drying, damaging and color-depleting effects of the elements.- Brightening Complex (lemon, ginger root and chamomile extracts) optimizes shade, tonality and luminosity.- Lavender extract nourishes damaged and brittle hair while conditioning and adding shine.- Swiss garden cress sprouts, high in phytonutrients, detoxify and protect the hair from environmental stress factors, pollutants and natural oxidation to help maintain color vibrancy.- Multi-uv protection shields hair from the color-depleting, fading and drying effects of the sun's rays and Uv exposure.Free Of...- Sulfates, parabens, gluten- Animal crueltyHow To Use It:Lather, indulge, rinse.