What It Is:Whisk away impurities that can weigh down hair with this deeply cleansing shampoo.What It'S For:Ideal for all hair types. Safe for color-treated and chemically treated hair.What It Does:Formulated to gently remove excess oil, product residue and environmental irritants, this deep cleanser whisks away the impurities that strip hair of life and luster. Formulated with the revolutionary damage-repair protein Alpha Keratin 60ku, this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating "must-have" product for all hair types, it leaves both the hair and scalp feeling fresh and renewed.Key Ingredients:- Charcoal Powder: Extracts oil and impurities for removal during shampooing.- Hops Extract: Provides a purifying and astringent effect on scalp.- Coconut Fatty Acid Blend: A blend of gentle cleansers derived from coconut oil that also have moisturizing benefits.Free Of...- Parabens- Sulfates- Phthalates- Synthetic colors and dyes- Gluten- Animal crueltyHow To Use It:Using a quarter size amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner. Use once weekly, or more if needed, to remove residue, product build-up and impurities.