Virtue Curl Shampoo 8 oz.

What It Is:A shampoo with a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern.What It Does:Virtue Curl Shampoo protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles.Key Ingredients:- Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage.- Water-soluble jojoba oil provides moisture and hydration to enhance shine, compatibility and detangling.- Specialty carob gum (ceratonia siliqua) forms a sheer film to lock in moisture.- Vegetable-derived polymer (from long bean) facilitates curl formation and definition.- Specialty rice protein and extract with sunflower seed oil provide solar protection from the drying and damaging effects of Uv rays.Free Of...- Sulfates, parabens, phthalates, synthetic colors and dyes, gluten- Animal crueltyAbout The Brand:Virtue Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colorants.

What It Is:A shampoo with a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern.What It Does:Virtue Curl Shampoo protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles.Key Ingredients:- Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage.- Water-soluble jojoba oil provides moisture and hydration to enhance shine, compatibility and detangling.- Specialty carob gum (ceratonia siliqua) forms a sheer film to lock in moisture.- Vegetable-derived polymer (from long bean) facilitates curl formation and definition.- Specialty rice protein and extract with sunflower seed oil provide solar protection from the drying and damaging effects of Uv rays.Free Of...- Sulfates, parabens, phthalates, synthetic colors and dyes, gluten- Animal crueltyAbout The Brand:Virtue Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colorants.

What It Is:Detangle, de-frizz, nourish, hydrate and protect curls from humidity, heat and environmental damage with these silicone- and sulfate-free formulas.Set Includes:- Curl Shampoo 2 oz.- Curl Conditioner 2 oz.- Curl Leave-In Butter 0.5 oz.What It'S For:- A broad range of soft waves to highly textured curl patterns.- Safe for color-treated and chemically treated hair.What It Does:- Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to main

What It Is:Detangle, de-frizz, nourish, hydrate and protect curls from humidity, heat and environmental damage with these silicone- and sulfate-free formulas.Set Includes:- Curl Shampoo 2 oz.- Curl Conditioner 2 oz.- Curl Leave-In Butter 0.5 oz.What It'S For:- A broad range of soft waves to highly textured curl patterns.- Safe for color-treated and chemically treated hair.What It Does:- Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to main

What It Is:Olaplex No. 4P Blonde Enhancer Toning Shampoo cleanses, tones and repairs while keeping hair hydrated from roots to ends.What It'S For:Suited for all blonde, lightened and gray hair, natural or stylist created, root to tip or balayage.What It Does:This highly concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. The non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet.Free Of...- Nuts, parabens, phosphates, phthalates, sulfates, gluten, Dea, aldehydes, formaldehyde- Animal cruelty or byproducts (vegan-friendly)How To Use It:- Use as needed to brighten unwanted brassiness.- Apply to wet hair. Lather fully and let process 1-3 minutes. Rinse. For more intense toning, leave on hair up to 5 minutes.- Follow with No. 5 Bond Maintenance Conditioner for everyday moisture or No. 8 Bond Intense Moisture Mask for extra hydration.- Tip: Pre-wash with No. 4 Bond Maintenance Shampoo to remove product buildup.Clinical Results:3x brighter**Compared to top purple shampoos.Olaplex products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.

What It Is:Olaplex No. 4P Blonde Enhancer Toning Shampoo cleanses, tones and repairs while keeping hair hydrated from roots to ends.What It'S For:Suited for all blonde, lightened and gray hair, natural or stylist created, root to tip or balayage.What It Does:This highly concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. The non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet.Free Of...- Nuts, parabens, phosphates, phthalates, sulfates, gluten, Dea, aldehydes, formaldehyde- Animal cruelty or byproducts (vegan-friendly)How To Use It:- Use as needed to brighten unwanted brassiness.- Apply to wet hair. Lather fully and let process 1-3 minutes. Rinse. For more intense toning, leave on hair up to 5 minutes.- Follow with No. 5 Bond Maintenance Conditioner for everyday moisture or No. 8 Bond Intense Moisture Mask for extra hydration.- Tip: Pre-wash with No. 4 Bond Maintenance Shampoo to remove product buildup.Clinical Results:3x brighter**Compared to top purple shampoos.Olaplex products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.

What It Is:Volumize, stimulate and clarify with an invigorating shampoo that adds bounce and shine from caffeine and aloe leaf juice for the lightweight nourishment your hair needs to live out loud.What It'S For:Perfect for all hair types, including fine hair, thinning hair, limp or flat hair.What It Does:- Boosts thickness.- Hair appears denser after first use.- Gently clarifies without drying.- Light hydration won't weigh hair down.- Rich notes of sandalwood and amber are accented by lush jasmine, sparkling cassis and radiant bergamot.Key Ingredients:Made with Hemisqualane.How To Use It:Apply to wet hair and gently massage into scalp with the pads of your fingers, adding more if needed to make sure your entire scalp gets all lathered up. Rinse. Slay.Clinical Results:- 93% agree hair feels thicker.*- 93% saw less hair fall.*- Visibly improved hair density after a single use by 9%.***Based on a 21-day consumer study with 40 subjects, daily use.**Based on a controlled study versus a non-conditioning shampoo, after one use.

What It Is:This moisturizing, curl-loving gentle cleanser is now enhanced with a rich blend of oils (avocado, coconut, jojoba) and butters (shea, cocoa) to deeply hydrate hair, reduce frizz and add shine. Plus, it's a non-stripping, color-safe shampoo that's free of sulfate cleansers.What It'S For:All Curl Types: Wavy (2A-2C), Curly (3A-3C), Coily (4A-4C)What It Does:Moisturizes, defrizzes, gently cleanses, detangles and adds shine.Key Ingredients:- Oil & Butter Blend: Jojoba oil is a decadent oil rich in omega fatty acids. Avocado oil is a plant oil rich in oleic acid and omega-9. Coconut oil is a lightweight oil known to penetrate strands. Cocoa butter is a decadent plant butter powered by fatty acids. Shea butter is a nutrient-rich butter.- Rich Moisture Mix: A blend of humectants that help provide moisturizing benefits.Free Of...- Parabens, phthalates, mineral oils, formaldehyde, sulfate cleansers, silicone, gluten, petrolatum, synthetic colors- Animal cruelty or byproducts (vegan-friendly)How To Use It:Massage throughout wet hair and rinse thoroughly. Follow with Curl 3-in-1 Conditioner. Stylist Tips: Start on wet hair and apply from roots to ends. When shampooing, use small stationary, circular movements on scalp to avoid tangling.

What It Is:This moisturizing, curl-loving gentle cleanser is now enhanced with a rich blend of oils (avocado, coconut, jojoba) and butters (shea, cocoa) to deeply hydrate hair, reduce frizz and add shine. Plus, it's a non-stripping, color-safe shampoo that's free of sulfate cleansers.What It'S For:All Curl Types: Wavy (2A-2C), Curly (3A-3C), Coily (4A-4C)What It Does:Moisturizes, defrizzes, gently cleanses, detangles and adds shine.Key Ingredients:- Oil & Butter Blend: Jojoba oil is a decadent oil rich in omega fatty acids. Avocado oil is a plant oil rich in oleic acid and omega-9. Coconut oil is a lightweight oil known to penetrate strands. Cocoa butter is a decadent plant butter powered by fatty acids. Shea butter is a nutrient-rich butter.- Rich Moisture Mix: A blend of humectants that help provide moisturizing benefits.Free Of...- Parabens, phthalates, mineral oils, formaldehyde, sulfate cleansers, silicone, gluten, petrolatum, synthetic colors- Animal cruelty or byproducts (vegan-friendly)How To Use It:Massage throughout wet hair and rinse thoroughly. Follow with Curl 3-in-1 Conditioner. Stylist Tips: Start on wet hair and apply from roots to ends. When shampooing, use small stationary, circular movements on scalp to avoid tangling.

What It Is:This moisturizing, curl-loving gentle cleanser is now enhanced with a rich blend of oils (avocado, coconut, jojoba) and butters (shea, cocoa) to deeply hydrate hair, reduce frizz and add shine. Plus, it's a non-stripping, color-safe shampoo that's free of sulfate cleansers.What It'S For:All Curl Types: Wavy (2A-2C), Curly (3A-3C), Coily (4A-4C)What It Does:Moisturizes, defrizzes, gently cleanses, detangles and adds shine.Key Ingredients:- Oil & Butter Blend: Jojoba oil is a decadent oil rich in omega fatty acids. Avocado oil is a plant oil rich in oleic acid and omega-9. Coconut oil is a lightweight oil known to penetrate strands. Cocoa butter is a decadent plant butter powered by fatty acids. Shea butter is a nutrient-rich butter.- Rich Moisture Mix: A blend of humectants that help provide moisturizing benefits.Free Of...- Parabens, phthalates, mineral oils, formaldehyde, sulfate cleansers, silicone, gluten, petrolatum, synthetic colors- Animal cruelty or byproducts (vegan-friendly)How To Use It:Massage throughout wet hair and rinse thoroughly. Follow with Curl 3-in-1 Conditioner. Stylist Tips: Start on wet hair and apply from roots to ends. When shampooing, use small stationary, circular movements on scalp to avoid tangling.

What It Is:This moisturizing, curl-loving gentle cleanser is now enhanced with a rich blend of oils (avocado, coconut, jojoba) and butters (shea, cocoa) to deeply hydrate hair, reduce frizz and add shine. Plus, it's a non-stripping, color-safe shampoo that's free of sulfate cleansers.What It'S For:All Curl Types: Wavy (2A-2C), Curly (3A-3C), Coily (4A-4C)What It Does:Moisturizes, defrizzes, gently cleanses, detangles and adds shine.Key Ingredients:- Oil & Butter Blend: Jojoba oil is a decadent oil rich in omega fatty acids. Avocado oil is a plant oil rich in oleic acid and omega-9. Coconut oil is a lightweight oil known to penetrate strands. Cocoa butter is a decadent plant butter powered by fatty acids. Shea butter is a nutrient-rich butter.- Rich Moisture Mix: A blend of humectants that help provide moisturizing benefits.Free Of...- Parabens, phthalates, mineral oils, formaldehyde, sulfate cleansers, silicone, gluten, petrolatum, synthetic colors- Animal cruelty or byproducts (vegan-friendly)How To Use It:Massage throughout wet hair and rinse thoroughly. Follow with Curl 3-in-1 Conditioner. Stylist Tips: Start on wet hair and apply from roots to ends. When shampooing, use small stationary, circular movements on scalp to avoid tangling.

What It Is:This moisturizing conditioner can be used three different ways: as a rinse-out, a leave-in or a co-wash. Now enhanced with a rich blend of oils (avocado, coconut, jojoba) and butters (shea, cocoa) to deeply hydrate hair, reduce frizz and add shine. Color safe.What It'S For:All Curl Types: Wavy (2A-2C), Curly (3A-3C), Coily (4A-4C)What It Does:Moisturizes, defrizzes, detangles and softens.Key Ingredients:- Oil & Butter Blend: Jojoba oil is a decadent oil rich in omega fatty acids. Avocado oil is a plant oil rich in oleic acid and omega-9. Coconut oil is a lightweight oil known to penetrate strands. Cocoa butter is a decadent plant butter powered by fatty acids. Shea butter is a nutrient-rich butter.- Rich Moisture Mix: A blend of humectants that help provide moisturizing benefits.Free Of...- Parabens, phthalates, sulfates, mineral oils, petrolatum, formaldehyde- Animal cruelty or byproducts (vegan-friendly)How To Use It:Use this creamy, moisturizing, 3-in-1 conditioner as a rinse-out, a leave-in or a co-wash. Stylist Tips: Use Curl Moisturizing Shampoo at least once a week in between co-washes. For a weekly clarifying cleanse, use Sunday Shampoo, as needed. (Recommended for non-color treated hair.) Saturation is key, so be sure to apply on wet hair.

What It Is:This moisturizing conditioner can be used three different ways: as a rinse-out, a leave-in or a co-wash. Now enhanced with a rich blend of oils (avocado, coconut, jojoba) and butters (shea, cocoa) to deeply hydrate hair, reduce frizz and add shine. Color safe.What It'S For:All Curl Types: Wavy (2A-2C), Curly (3A-3C), Coily (4A-4C)What It Does:Moisturizes, defrizzes, detangles and softens.Key Ingredients:- Oil & Butter Blend: Jojoba oil is a decadent oil rich in omega fatty acids. Avocado oil is a plant oil rich in oleic acid and omega-9. Coconut oil is a lightweight oil known to penetrate strands. Cocoa butter is a decadent plant butter powered by fatty acids. Shea butter is a nutrient-rich butter.- Rich Moisture Mix: A blend of humectants that help provide moisturizing benefits.Free Of...- Parabens, phthalates, sulfates, mineral oils, petrolatum, formaldehyde- Animal cruelty or byproducts (vegan-friendly)How To Use It:Use this creamy, moisturizing, 3-in-1 conditioner as a rinse-out, a leave-in or a co-wash. Stylist Tips: Use Curl Moisturizing Shampoo at least once a week in between co-washes. For a weekly clarifying cleanse, use Sunday Shampoo, as needed. (Recommended for non-color treated hair.) Saturation is key, so be sure to apply on wet hair.

What It Is:This moisturizing conditioner can be used three different ways: as a rinse-out, a leave-in or a co-wash. Now enhanced with a rich blend of oils (avocado, coconut, jojoba) and butters (shea, cocoa) to deeply hydrate hair, reduce frizz and add shine. Color safe.What It'S For:All Curl Types: Wavy (2A-2C), Curly (3A-3C), Coily (4A-4C)What It Does:Moisturizes, defrizzes, detangles and softens.Key Ingredients:- Oil & Butter Blend: Jojoba oil is a decadent oil rich in omega fatty acids. Avocado oil is a plant oil rich in oleic acid and omega-9. Coconut oil is a lightweight oil known to penetrate strands. Cocoa butter is a decadent plant butter powered by fatty acids. Shea butter is a nutrient-rich butter.- Rich Moisture Mix: A blend of humectants that help provide moisturizing benefits.Free Of...- Parabens, phthalates, sulfates, mineral oils, petrolatum, formaldehyde- Animal cruelty or byproducts (vegan-friendly)How To Use It:Use this creamy, moisturizing, 3-in-1 conditioner as a rinse-out, a leave-in or a co-wash. Stylist Tips: Use Curl Moisturizing Shampoo at least once a week in between co-washes. For a weekly clarifying cleanse, use Sunday Shampoo, as needed. (Recommended for non-color treated hair.) Saturation is key, so be sure to apply on wet hair.

What It Is:This moisturizing conditioner can be used three different ways: as a rinse-out, a leave-in or a co-wash. Now enhanced with a rich blend of oils (avocado, coconut, jojoba) and butters (shea, cocoa) to deeply hydrate hair, reduce frizz and add shine. Color safe.What It'S For:All Curl Types: Wavy (2A-2C), Curly (3A-3C), Coily (4A-4C)What It Does:Moisturizes, defrizzes, detangles and softens.Key Ingredients:- Oil & Butter Blend: Jojoba oil is a decadent oil rich in omega fatty acids. Avocado oil is a plant oil rich in oleic acid and omega-9. Coconut oil is a lightweight oil known to penetrate strands. Cocoa butter is a decadent plant butter powered by fatty acids. Shea butter is a nutrient-rich butter.- Rich Moisture Mix: A blend of humectants that help provide moisturizing benefits.Free Of...- Parabens, phthalates, sulfates, mineral oils, petrolatum, formaldehyde- Animal cruelty or byproducts (vegan-friendly)How To Use It:Use this creamy, moisturizing, 3-in-1 conditioner as a rinse-out, a leave-in or a co-wash. Stylist Tips: Use Curl Moisturizing Shampoo at least once a week in between co-washes. For a weekly clarifying cleanse, use Sunday Shampoo, as needed. (Recommended for non-color treated hair.) Saturation is key, so be sure to apply on wet hair.

What It Is:This moisturizing conditioner can be used three different ways: as a rinse-out, a leave-in or a co-wash. Now enhanced with a rich blend of oils (avocado, coconut, jojoba) and butters (shea, cocoa) to deeply hydrate hair, reduce frizz and add shine. Color safe.What It'S For:All Curl Types: Wavy (2A-2C), Curly (3A-3C), Coily (4A-4C)What It Does:Moisturizes, defrizzes, detangles and softens.Key Ingredients:- Oil & Butter Blend: Jojoba oil is a decadent oil rich in omega fatty acids. Avocado oil is a plant oil rich in oleic acid and omega-9. Coconut oil is a lightweight oil known to penetrate strands. Cocoa butter is a decadent plant butter powered by fatty acids. Shea butter is a nutrient-rich butter.- Rich Moisture Mix: A blend of humectants that help provide moisturizing benefits.Free Of...- Parabens, phthalates, sulfates, mineral oils, petrolatum, formaldehyde- Animal cruelty or byproducts (vegan-friendly)How To Use It:Use this creamy, moisturizing, 3-in-1 conditioner as a rinse-out, a leave-in or a co-wash. Stylist Tips: Use Curl Moisturizing Shampoo at least once a week in between co-washes. For a weekly clarifying cleanse, use Sunday Shampoo, as needed. (Recommended for non-color treated hair.) Saturation is key, so be sure to apply on wet hair.

What It Is:Dive into nourished shine with this gentle shampoo infused with a nutrient-rich trio of royal sugar kelp, Pacific sea kelp, and green microalgae. This lightweight cleanser helps balance moisture and nurtures hair and scalp. Dirt, excess oil, and product buildup are washed away without stripping for hair that feels buoyant, bouncy, and fresh. A new evolution of the original Seaweed Shampoo formula.What It'S For:Formulated for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for fine-to-medium hair or daily washers.What It Does:The gentle, lightweight, color-safe formula hydrates, adds shine and is non-stripping. It also promotes an optimal scalp environment with balanced moisture. A crisp, lightweight, refreshing fragrance, featuring crisp apple, leafy green notes, mint leaf, pineapple, and a white woods blend, transports the senses.Key Ingredients:Infused with royal sugar kelp, Pacific sea kelp, and green microalgae.Free Of...Sulfate cleansers, parabens, phthalates, mineral oil, formaldehyde and formaldehyde donorsHow To Use It:Apply through damp hair from scalp to ends, working to a luscious lather, then rinse and follow with Seaweed Conditioner (sold separately).Clinical Results:When used together with Seaweed Conditioner, 91% showed improved scalp hydration.**Clinical testing on 32 subjects after using 3 times.

What It Is:Dive into nourished shine with this gentle shampoo infused with a nutrient-rich trio of royal sugar kelp, Pacific sea kelp, and green microalgae. This lightweight cleanser helps balance moisture and nurtures hair and scalp. Dirt, excess oil, and product buildup are washed away without stripping, for hair that feels buoyant, bouncy, and fresh. A new evolution of the original Seaweed Shampoo formula.What It'S For:Formulated for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for fine-to-medium hair or daily washers.What It Does:The gentle, lightweight, color-safe formula hydrates, adds shine, and is non-stripping. It also promotes an optimal scalp environment with balanced moisture. A crisp, lightweight, refreshing fragrance, featuring crisp apple, leafy green notes, mint leaf, pineapple, and a white woods blend, transports the senses.Key Ingredients:Infused with royal sugar kelp, Pacific sea kelp, and green microalgae.Free Of...Sulfate cleansers, parabens, phthalates, mineral oil, formaldehyde, and formaldehyde donorsHow To Use It:Apply through damp hair from scalp to ends, working to a luscious lather, then rinse and follow with Seaweed Conditioner (sold separately).Clinical Results:When used together with Seaweed Conditioner, 91% showed improved scalp hydration.**Clinical testing on 32 subjects after using 3 times.

What It Is:Dive into nourished shine with this gentle shampoo infused with a nutrient-rich trio of royal sugar kelp, Pacific sea kelp, and green microalgae. This lightweight cleanser helps balance moisture and nurtures hair and scalp. Dirt, excess oil, and product buildup are washed away without stripping, for hair that feels buoyant, bouncy, and fresh. A new evolution of the original Seaweed Shampoo formula.What It'S For:Formulated for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for fine-to-medium hair or daily washers.What It Does:The gentle, lightweight, color-safe formula hydrates, adds shine, and is non-stripping. It also promotes an optimal scalp environment with balanced moisture. A crisp, lightweight, refreshing fragrance, featuring crisp apple, leafy green notes, mint leaf, pineapple, and a white woods blend, transports the senses.Key Ingredients:Infused with royal sugar kelp, Pacific sea kelp, and green microalgae.Free Of...Sulfate cleansers, parabens, phthalates, mineral oil, formaldehyde, and formaldehyde donorsHow To Use It:Apply through damp hair from scalp to ends, working to a luscious lather, then rinse and follow with Seaweed Conditioner (sold separately).Clinical Results:When used together with Seaweed Conditioner, 91% showed improved scalp hydration.**Clinical testing on 32 subjects after using 3 times.

What It Is:Dive into nourished shine with this gentle shampoo infused with a nutrient-rich trio of royal sugar kelp, Pacific sea kelp, and green microalgae. This lightweight cleanser helps balance moisture and nurtures hair and scalp. Dirt, excess oil, and product buildup are washed away without stripping for hair that feels buoyant, bouncy, and fresh. A new evolution of the original Seaweed Shampoo formula.What It'S For:Formulated for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for fine-to-medium hair or daily washers.What It Does:The gentle, lightweight, color-safe formula hydrates, adds shine and is non-stripping. It also promotes an optimal scalp environment with balanced moisture. A crisp, lightweight, refreshing fragrance, featuring crisp apple, leafy green notes, mint leaf, pineapple, and a white woods blend, transports the senses.Key Ingredients:Infused with royal sugar kelp, Pacific sea kelp, and green microalgae.Free Of...Sulfate cleansers, parabens, phthalates, mineral oil, formaldehyde and formaldehyde donorsHow To Use It:Apply through damp hair from scalp to ends, working to a luscious lather, then rinse and follow with Seaweed Conditioner (sold separately).Clinical Results:When used together with Seaweed Conditioner, 91% showed improved scalp hydration.**Clinical testing on 32 subjects after using 3 times.

What It Is:Dive into nourished shine with this gentle shampoo infused with a nutrient-rich trio of royal sugar kelp, Pacific sea kelp, and green microalgae. This lightweight cleanser helps balance moisture and nurtures hair and scalp. Dirt, excess oil, and product buildup are washed away without stripping, for hair that feels buoyant, bouncy, and fresh. A new evolution of the original Seaweed Shampoo formula.What It'S For:Formulated for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for fine-to-medium hair or daily washers.What It Does:The gentle, lightweight, color-safe formula hydrates, adds shine, and is non-stripping. It also promotes an optimal scalp environment with balanced moisture. A crisp, lightweight, refreshing fragrance, featuring crisp apple, leafy green notes, mint leaf, pineapple, and a white woods blend, transports the senses.Key Ingredients:Infused with royal sugar kelp, Pacific sea kelp, and green microalgae.Free Of...Sulfate cleansers, parabens, phthalates, mineral oil, formaldehyde, and formaldehyde donorsHow To Use It:Apply through damp hair from scalp to ends, working to a luscious lather, then rinse and follow with Seaweed Conditioner (sold separately).Clinical Results:When used together with Seaweed Conditioner, 91% showed improved scalp hydration.**Clinical testing on 32 subjects after using 3 times.

What It Is:Dive into nourished shine with this gentle shampoo infused with a nutrient-rich trio of royal sugar kelp, Pacific sea kelp, and green microalgae. This lightweight cleanser helps balance moisture and nurtures hair and scalp. Dirt, excess oil, and product buildup are washed away without stripping, for hair that feels buoyant, bouncy, and fresh. A new evolution of the original Seaweed Shampoo formula.What It'S For:Formulated for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for fine-to-medium hair or daily washers.What It Does:The gentle, lightweight, color-safe formula hydrates, adds shine, and is non-stripping. It also promotes an optimal scalp environment with balanced moisture. A crisp, lightweight, refreshing fragrance, featuring crisp apple, leafy green notes, mint leaf, pineapple, and a white woods blend, transports the senses.Key Ingredients:Infused with royal sugar kelp, Pacific sea kelp, and green microalgae.Free Of...Sulfate cleansers, parabens, phthalates, mineral oil, formaldehyde, and formaldehyde donorsHow To Use It:Apply through damp hair from scalp to ends, working to a luscious lather, then rinse and follow with Seaweed Conditioner (sold separately).Clinical Results:When used together with Seaweed Conditioner, 91% showed improved scalp hydration.**Clinical testing on 32 subjects after using 3 times.

What It Is:Improve fullness, body and strength with Jvn's innovative conditioner infused with biotin and Hemisqualane for strong, thick and shiny strands.What It'S For:Perfect for everyone, especially those with fine hair, thin hair and hair in need of fullness.What It Does:- Boosts thickness.- Hair appears denser after first use.- Light hydration won't weigh hair down.- Softens for easy detangling.- Rich notes of sandalwood and amber are accented by lush jasmine, sparkling cassis and radiant bergamot.Key Ingredients:Made with Hemisqualane.How To Use It:- Apply to freshly shampooed mid-lengths and ends, adding more if you need it so no strands are left behind! Rinse.- Jvn Tip: Have longer or thicker locks? Comb gently with a wide toothed comb after applying, to ensure even distribution.Clinical Results:- 93% agree hair feels thicker.*- 93% saw less hair fall.*- Visibly improved hair density by 9% after a single use.***Based on a 21-day consumer study with 40 subjects, daily use.**Based on a controlled study versus a non-conditioning shampoo, after one use.

What It Is:Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).