Benefit Cosmetics They're Real! Lengthening Mascara, Standard Size - 0.3 oz.

What It Is:A lengthening mascara that curls, volumizes, lifts and separates lashes for beyond belief beauty.What It Does:Benefit's long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!They're real! is the #1 best-selling Prestige Mascara in the Us*.Ingredients:Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bisdiglyceryl Polyacyladipate2, C1836 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, Vp/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium Edta, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilita Tomentosa Bud Extract, Citric Acid, Bht, Sorbic Acid [+/-: Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Ultramarines (Ci 77007), Chromium Oxide Greens (Ci 77288), Chromium Hydroxide Green (Ci 77289), Titanium Dioxide (Ci 77891)]How To Use It:Position wand horizontally and wiggle brush from side to side, base to tip, to achieve maximum volume, length and lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired. *Source: The Npd Group, Inc. / U.s. Prestige Beauty Total Department Specialty, Makeup Dollar Sales, July 2015 - June 2016

What It Is:A lengthening mascara that curls, volumizes, lifts and separates lashes for beyond belief beauty.What It Does:Benefit's long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!They're real! is the #1 best-selling Prestige Mascara in the Us*.Ingredients:Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bisdiglyceryl Polyacyladipate2, C1836 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, Vp/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium Edta, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilita Tomentosa Bud Extract, Citric Acid, Bht, Sorbic Acid [+/-: Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Ultramarines (Ci 77007), Chromium Oxide Greens (Ci 77288), Chromium Hydroxide Green (Ci 77289), Titanium Dioxide (Ci 77891)]How To Use It:Position wand horizontally and wiggle brush from side to side, base to tip, to achieve maximum volume, length and lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired. *Source: The Npd Group, Inc. / U.s. Prestige Beauty Total Department Specialty, Makeup Dollar Sales, July 2015 - June 2016

What It Is:A lengthening mascara that curls, volumizes, lifts and separates lashes for beyond belief beauty.What It Does:Benefit's long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!They're real! is the #1 best-selling Prestige Mascara in the Us*.Ingredients:Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bisdiglyceryl Polyacyladipate2, C1836 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, Vp/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium Edta, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilita Tomentosa Bud Extract, Citric Acid, Bht, Sorbic Acid [+/-: Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Ultramarines (Ci 77007), Chromium Oxide Greens (Ci 77288), Chromium Hydroxide Green (Ci 77289), Titanium Dioxide (Ci 77891)]How To Use It:Position wand horizontally and wiggle brush from side to side, base to tip, to achieve maximum volume, length and lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired. *Source: The Npd Group, Inc. / U.s. Prestige Beauty Total Department Specialty, Makeup Dollar Sales, July 2015 - June 2016

What It Is:A lengthening mascara that curls, volumizes, lifts and separates lashes for beyond belief beauty.What It Does:Benefit's long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!They're real! is the #1 best-selling Prestige Mascara in the Us*.Ingredients:Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bisdiglyceryl Polyacyladipate2, C1836 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, Vp/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium Edta, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilita Tomentosa Bud Extract, Citric Acid, Bht, Sorbic Acid [+/-: Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Ultramarines (Ci 77007), Chromium Oxide Greens (Ci 77288), Chromium Hydroxide Green (Ci 77289), Titanium Dioxide (Ci 77891)]How To Use It:Position wand horizontally and wiggle brush from side to side, base to tip, to achieve maximum volume, length and lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired. *Source: The Npd Group, Inc. / U.s. Prestige Beauty Total Department Specialty, Makeup Dollar Sales, July 2015 - June 2016

What It Is:A limited-edition three-piece set featuring the revitalizing Total Eye Lift, for powerful eye care that gives eyes a visible lift in 60 seconds flat!* Paired with a color-correcting face primer that preps skin for perfect makeup application and a double-volume-effect mascara for a full, fanned-out lash look.Set Includes:- Full-Size Total Eye Lift Firming & Smoothing Eye Cream 0.5 oz.- Mini Sos Primer White 0.3 oz.- Full-Size Supra Volumizing & Lengthening Mascara in 01 Intense Black 0.2 oz.Skin Type:For all skin types.Skin Concern:Lift. Smooth. Magnify.What It Does:- Total Eye Lift is a powerful, all-in-one eye cream that targets wrinkles, crow's feet, dark circles and puffiness for a visible eye lift in 60 seconds flat!*- Sos Primer White is a color-correcting and perfecting makeup primer that hydrates and preps skin for flawless makeup application.- Supra Mascara is a two-in-one mascara that visibly lifts, curls, lengthens, volumizes and cares for lashes for a professional lash-lift effect.*For 80% of women; based on satisfaction tests with 110 women, 60 seconds after the first application.

What It Is:A limited-edition three-piece set featuring the revitalizing Total Eye Lift, for powerful eye care that gives eyes a visible lift in 60 seconds flat!* Paired with a color-correcting face primer that preps skin for perfect makeup application and a double-volume-effect mascara for a full, fanned-out lash look.Set Includes:- Full-Size Total Eye Lift Firming & Smoothing Eye Cream 0.5 oz.- Mini Sos Primer White 0.3 oz.- Full-Size Supra Volumizing & Lengthening Mascara in 01 Intense Black 0.2 oz.Skin Type:For all skin types.Skin Concern:Lift. Smooth. Magnify.What It Does:- Total Eye Lift is a powerful, all-in-one eye cream that targets wrinkles, crow's feet, dark circles and puffiness for a visible eye lift in 60 seconds flat!*- Sos Primer White is a color-correcting and perfecting makeup primer that hydrates and preps skin for flawless makeup application.- Supra Mascara is a two-in-one mascara that visibly lifts, curls, lengthens, volumizes and cares for lashes for a professional lash-lift effect.*For 80% of women; based on satisfaction tests with 110 women, 60 seconds after the first application.

What It Is:A limited-edition three-piece set featuring the revitalizing Double Serum Eye, for eye care powered by 13 potent extracts, including turmeric. Paired with Supra Mascara for bold black lashes and a color-correcting, perfecting makeup primer.Set Includes:- Full-Size Double Serum Eye Firming & Hydrating Concentrate 0.6 oz.- Full-Size Supra Volumizing & Lengthening Mascara in 01 Intense Black 0.2 oz.- Mini Sos Primer White 0.3 oz.Skin Type:For all skin types.Skin Concern:Firm. Brighten. Magnify.What It Does:- Double Serum Eye is an eye treatment that provides two power-packed serums in one. It's enriched with 13 potent extracts, including turmeric and wild chervil, for visibly firmer, smoother, hydrated skin in 7 days.*- Supra Mascara is a two-in-one mascara that visibly lifts, curls, lengthens and volumizes while it cares for lashes for a professional lash-lift effect.- Sos Primer White is a color-correcting and perfecting makeup primer that hydrates and preps skin for flawless makeup application.*Satisfaction Test: 375 women, multi-ethnic panel, 7 days of use.

What It Is:A limited-edition three-piece set featuring the revitalizing Double Serum Eye, for eye care powered by 13 potent extracts, including turmeric. Paired with Supra Mascara for bold black lashes and a color-correcting, perfecting makeup primer.Set Includes:- Full-Size Double Serum Eye Firming & Hydrating Concentrate 0.6 oz.- Full-Size Supra Volumizing & Lengthening Mascara in 01 Intense Black 0.2 oz.- Mini Sos Primer White 0.3 oz.Skin Type:For all skin types.Skin Concern:Firm. Brighten. Magnify.What It Does:- Double Serum Eye is an eye treatment that provides two power-packed serums in one. It's enriched with 13 potent extracts, including turmeric and wild chervil, for visibly firmer, smoother, hydrated skin in 7 days.*- Supra Mascara is a two-in-one mascara that visibly lifts, curls, lengthens and volumizes while it cares for lashes for a professional lash-lift effect.- Sos Primer White is a color-correcting and perfecting makeup primer that hydrates and preps skin for flawless makeup application.*Satisfaction Test: 375 women, multi-ethnic panel, 7 days of use.

What It Is:A limited-edition three-piece set featuring the revitalizing Double Serum Eye, for eye care powered by 13 potent extracts, including turmeric. Paired with Supra Mascara for bold black lashes and a color-correcting, perfecting makeup primer.Set Includes:- Full-Size Double Serum Eye Firming & Hydrating Concentrate 0.6 oz.- Full-Size Supra Volumizing & Lengthening Mascara in 01 Intense Black 0.2 oz.- Mini Sos Primer White 0.3 oz.Skin Type:For all skin types.Skin Concern:Firm. Brighten. Magnify.What It Does:- Double Serum Eye is an eye treatment that provides two power-packed serums in one. It's enriched with 13 potent extracts, including turmeric and wild chervil, for visibly firmer, smoother, hydrated skin in 7 days.*- Supra Mascara is a two-in-one mascara that visibly lifts, curls, lengthens and volumizes while it cares for lashes for a professional lash-lift effect.- Sos Primer White is a color-correcting and perfecting makeup primer that hydrates and preps skin for flawless makeup application.*Satisfaction Test: 375 women, multi-ethnic panel, 7 days of use.

What It Is:A gift set that will have your long-lasting look covered from lips to lashes. Hit your lifted, lengthened and voluminous eyelash goals with Lash Idole.Set Includes:- Cils Booster Xl Enhancing Lash Primer- Lash Idole Macara (full size)- L'Absolu Rouge in 274 French TeaWhat It Does:Cils Booster Xl mascara primer is a revitalizing and lengthening eyelash primer that is packed with micro-fibers, Vitamin B5 and Vitamin E, and works to improve lash results, thickness and curl over time. Lash Idole Mascara targets and volumizes every single lash for instant lash lift, length and fully fanned out volume with no clumping. L'Absolu Rouge Drama Matte Lipstick is the ultimate long-lasting lipstick powered by pure pigments for a vibrant and matte finish. Enriched with rose extracts and hyaluronic acid to provide lips with lasting moisture and comfort.How To Use It:Apply Cils Booster Xl from roots to tips of eyelashes, but do not wait until dry before coating lashes with mascara. Next, apply Lash Idole by holding wand horizontally near lashes, with the curved side facing upwards. Apply the mascara in an upward swiping motion for the top lashes and bottom swiping motion for bottom lashes.Pro Tip: Apply Cils Booster Xl as a Nighttime Eyelash Conditioner after cleansing face and finishing normal nighttime beauty routine.Clinical Results*:Cils Booster Xl Mascara Primer:- 98% of consumers saw all day, comfortable wear- 93% of consumers saw more length- 92% of consumers saw more volume- 85% of consumers saw more curlLash Idole Mascara:- 95% saw instant lash lift- 94% saw instant volume- 90% saw clump-free lashes*In a consumer test on a panel of 103 women.

What It Is:A gift set that will have your long-lasting look covered from lips to lashes. Hit your lifted, lengthened and voluminous eyelash goals with Lash Idole.Set Includes:- Cils Booster Xl Enhancing Lash Primer- Lash Idole Macara (full size)- L'Absolu Rouge in 274 French TeaWhat It Does:Cils Booster Xl mascara primer is a revitalizing and lengthening eyelash primer that is packed with micro-fibers, Vitamin B5 and Vitamin E, and works to improve lash results, thickness and curl over time. Lash Idole Mascara targets and volumizes every single lash for instant lash lift, length and fully fanned out volume with no clumping. L'Absolu Rouge Drama Matte Lipstick is the ultimate long-lasting lipstick powered by pure pigments for a vibrant and matte finish. Enriched with rose extracts and hyaluronic acid to provide lips with lasting moisture and comfort.How To Use It:Apply Cils Booster Xl from roots to tips of eyelashes, but do not wait until dry before coating lashes with mascara. Next, apply Lash Idole by holding wand horizontally near lashes, with the curved side facing upwards. Apply the mascara in an upward swiping motion for the top lashes and bottom swiping motion for bottom lashes.Pro Tip: Apply Cils Booster Xl as a Nighttime Eyelash Conditioner after cleansing face and finishing normal nighttime beauty routine.Clinical Results*:Cils Booster Xl Mascara Primer:- 98% of consumers saw all day, comfortable wear- 93% of consumers saw more length- 92% of consumers saw more volume- 85% of consumers saw more curlLash Idole Mascara:- 95% saw instant lash lift- 94% saw instant volume- 90% saw clump-free lashes*In a consumer test on a panel of 103 women.

What It Is:A 4D mascara that curls, defines, lengthens and volumizes for a captivating, wide-eyed look.What It Does:Takes lashes to bold new dimensions with intense carbon-black mineral pigments and filmogenic Rose Wax for long-wearing color and hold. The Lash Boosting Complex-containing Sphingony and Panthenol-protects and promotes visibly thicker, longer-looking lashes...even after you remove your mascara. A precision brush makes sure that no lash goes unnoticed.Key Ingredients:- Rose wax's film forming & shaping action allow perfect definition- Clarins' Lash Boosting Complex leaves a visible effect on bare lash lengthHow To Use It:- Apply from roots to tips of lashes.- Apply a second coat if desired.Clinical Results*:After 2 weeks of use:- 90.4% said longer lashes- 77.8% said increased volume- 75.5% said perfectly defined lashes- 69.9% said increased lash curl*Satisfaction test: 114 women, 2 weeks

What It Is:A 4D mascara that curls, defines, lengthens and volumizes for a captivating, wide-eyed look.What It Does:Takes lashes to bold new dimensions with intense carbon-black mineral pigments and filmogenic Rose Wax for long-wearing color and hold. The Lash Boosting Complex-containing Sphingony and Panthenol-protects and promotes visibly thicker, longer-looking lashes...even after you remove your mascara. A precision brush makes sure that no lash goes unnoticed.Key Ingredients:- Rose wax's film forming & shaping action allow perfect definition- Clarins' Lash Boosting Complex leaves a visible effect on bare lash lengthHow To Use It:- Apply from roots to tips of lashes.- Apply a second coat if desired.Clinical Results*:After 2 weeks of use:- 90.4% said longer lashes- 77.8% said increased volume- 75.5% said perfectly defined lashes- 69.9% said increased lash curl*Satisfaction test: 114 women, 2 weeks

What It Is:A 4D mascara that curls, defines, lengthens and volumizes for a captivating, wide-eyed look.What It Does:Takes lashes to bold new dimensions with intense carbon-black mineral pigments and filmogenic Rose Wax for long-wearing color and hold. The Lash Boosting Complex-containing Sphingony and Panthenol-protects and promotes visibly thicker, longer-looking lashes...even after you remove your mascara. A precision brush makes sure that no lash goes unnoticed.Key Ingredients:- Rose wax's film forming & shaping action allow perfect definition- Clarins' Lash Boosting Complex leaves a visible effect on bare lash lengthHow To Use It:- Apply from roots to tips of lashes.- Apply a second coat if desired.Clinical Results*:After 2 weeks of use:- 90.4% said longer lashes- 77.8% said increased volume- 75.5% said perfectly defined lashes- 69.9% said increased lash curl*Satisfaction test: 114 women, 2 weeks

What It Is:A 24-hour longwear, buildable, waterproof mascara that instantly delivers extravagant 2x volume and length and 3x curl and lift, while it strengthens lashes.What It Does:The unique clover-shaped brush grips lashes from root to tip for extreme volume, length, curl and lift while conditioning ingredients visibly promote lash strength and health. The smudge-proof, transfer-proof, flake-proof formula layers and builds seamlessly with 24-hour wear for your most extravagant lashes.Key Ingredients:- Leaf and stem extracts help promote stronger, healthier lashes.- Olive oil is a conditioning oil to nourish lashes.- Copolymer duo is a lightweight way to hold lash lift.

What It Is:A 24-hour longwear, buildable, waterproof mascara that instantly delivers extravagant 2x volume and length and 3x curl and lift, while it strengthens lashes.What It Does:The unique clover-shaped brush grips lashes from root to tip for extreme volume, length, curl and lift while conditioning ingredients visibly promote lash strength and health. The smudge-proof, transfer-proof, flake-proof formula layers and builds seamlessly with 24-hour wear for your most extravagant lashes.Key Ingredients:- Leaf and stem extracts help promote stronger, healthier lashes.- Olive oil is a conditioning oil to nourish lashes.- Copolymer duo is a lightweight way to hold lash lift.

What It Is:A 24-hour longwear, buildable, waterproof mascara that instantly delivers extravagant 2x volume and length and 3x curl and lift, while it strengthens lashes.What It Does:The unique clover-shaped brush grips lashes from root to tip for extreme volume, length, curl and lift while conditioning ingredients visibly promote lash strength and health. The smudge-proof, transfer-proof, flake-proof formula layers and builds seamlessly with 24-hour wear for your most extravagant lashes.Key Ingredients:- Leaf and stem extracts help promote stronger, healthier lashes.- Olive oil is a conditioning oil to nourish lashes.- Copolymer duo is a lightweight way to hold lash lift.

What It Is:A 24-hour longwear, buildable, waterproof mascara that instantly delivers extravagant 2x volume and length and 3x curl and lift, while it strengthens lashes.What It Does:The unique clover-shaped brush grips lashes from root to tip for extreme volume, length, curl and lift while conditioning ingredients visibly promote lash strength and health. The smudge-proof, transfer-proof, flake-proof formula layers and builds seamlessly with 24-hour wear for your most extravagant lashes.Key Ingredients:- Leaf and stem extracts help promote stronger, healthier lashes.- Olive oil is a conditioning oil to nourish lashes.- Copolymer duo is a lightweight way to hold lash lift.

What It Is:A lightweight whipped carbon black formula that adds dense volume, extends length and creates curl while conditioning for softness and flexibility.What It Does:The gigantic molded brush stores the optimal amount of mascara in three reservoirs that allow for the maximum amount of mascara with each stroke, while keeping the lashes from clumping together. The tip of the brush allows for precision in accentuating lower lashes and small hairs at the corners of the eye. The final result: extreme dimension that won't smudge, clump or flake.- Ophthalmologist tested- Safe for contact lens wearers- Lengthening- Volumizing- Curling- Lifting- Non-clumping- Flake-proof- Smudge-proof How To Use It:Press the brush into lashes close to roots and "shimmy" brush through from root to tip. Repeat until desired effect is achieved.

What It Is:A lightweight whipped carbon black formula that adds dense volume, extends length and creates curl while conditioning for softness and flexibility.What It Does:The gigantic molded brush stores the optimal amount of mascara in three reservoirs that allow for the maximum amount of mascara with each stroke, while keeping the lashes from clumping together. The tip of the brush allows for precision in accentuating lower lashes and small hairs at the corners of the eye. The final result: extreme dimension that won't smudge, clump or flake.- Ophthalmologist tested- Safe for contact lens wearers- Lengthening- Volumizing- Curling- Lifting- Non-clumping- Flake-proof- Smudge-proof How To Use It:Press the brush into lashes close to roots and "shimmy" brush through from root to tip. Repeat until desired effect is achieved.

What It Is:A lightweight whipped carbon black formula that adds dense volume, extends length and creates curl, while conditioning for softness and flexibility.What It Does:The gigantic molded brush stores the optimal amount of mascara in three reservoirs that allow for the maximum amount of mascara with each stroke, while keeping the lashes from clumping together. The tip of the brush allows for precision in accentuating lower lashes and small hairs at the corners of the eye. The final result: extreme dimension that won't smudge, clump or flake.- Lengthening- Volumizing- Curling- Lifting- Non-clumping- Flake-proof and smudge-proof - Ophthalmologist tested- Safe for contact lens wearersHow To Use It:Press the brush into lashes close to roots and "shimmy" brush through from root to tip. Repeat until desired effect is achieved.

What It Is:A lightweight whipped carbon black formula that adds dense volume, extends length and creates curl while conditioning for softness and flexibility.What It Does:The gigantic molded brush stores the optimal amount of mascara in three reservoirs that allow for the maximum amount of mascara with each stroke, while keeping the lashes from clumping together. The tip of the brush allows for precision in accentuating lower lashes and small hairs at the corners of the eye. The final result: extreme dimension that won't smudge, clump or flake.- Ophthalmologist tested- Safe for contact lens wearers- Lengthening- Volumizing- Curling- Lifting- Non-clumping- Flake-proof- Smudge-proof How To Use It:Press the brush into lashes close to roots and "shimmy" brush through from root to tip. Repeat until desired effect is achieved.

What It Is:A lightweight whipped carbon black formula that adds dense volume, extends length and creates curl while conditioning for softness and flexibility.What It Does:The gigantic molded brush stores the optimal amount of mascara in three reservoirs that allow for the maximum amount of mascara with each stroke, while keeping the lashes from clumping together. The tip of the brush allows for precision in accentuating lower lashes and small hairs at the corners of the eye. The final result: extreme dimension that won't smudge, clump or flake.- Ophthalmologist tested- Safe for contact lens wearers- Lengthening- Volumizing- Curling- Lifting- Non-clumping- Flake-proof- Smudge-proof How To Use It:Press the brush into lashes close to roots and "shimmy" brush through from root to tip. Repeat until desired effect is achieved.

What It Is:A lightweight whipped carbon black formula that adds dense volume, extends length and creates curl, while conditioning for softness and flexibility.What It Does:The gigantic molded brush stores the optimal amount of mascara in three reservoirs that allow for the maximum amount of mascara with each stroke, while keeping the lashes from clumping together. The tip of the brush allows for precision in accentuating lower lashes and small hairs at the corners of the eye. The final result: extreme dimension that won't smudge, clump or flake.- Lengthening- Volumizing- Curling- Lifting- Non-clumping- Flake-proof and smudge-proof - Ophthalmologist tested- Safe for contact lens wearersHow To Use It:Press the brush into lashes close to roots and "shimmy" brush through from root to tip. Repeat until desired effect is achieved.