Shiseido Benefiance Overnight Wrinkle Resisting Cream 1.7 oz.

What It Is:A rich, restorative night cream that visibly improves wrinkles overnight.*What It'S For:Normal to dry skinWhat It Does:Specifically formulated for the nighttime, this moisturizing cream helps correct the appearance of and prevent wrinkles. It deeply hydrates while smoothing and restoring skin while you sleep. Dermatologist tested.Key Ingredients:- Tencha R.e.m., composed of super bio-hyaluronic acid, rubus leaf extract and yarrow extract, supports the natural skin repairing process to help prevent and improve the appearance of wrinkles.- ReNeura Technology+ features natsume and active response powder ashitaba to improve skin receptivity to awaken and maintain the effectiveness of your treatment over time.- Kombu-Bounce Complex, formulated with green, brown and red algae, helps address the look of wrinkles.How To Use It:Use in the evening as the last step of your skincare routine.Clinical Results:- In just 1 night: 86% said it improves skin's smoothness, 86% said it improves skin's softness and suppleness, 83% said it makes face look rested*- In just 2 weeks: 100% said skin's dryness is improved, 89% said the look of deep wrinkles is improved, 100% said skin's smoothness is improved*- After 4 weeks: 96% said it improved their skin more quickly than any other night cream used before**Self-assessment of 103 women

What It Is:A rich, restorative night cream that visibly improves wrinkles overnight.*What It'S For:Normal to dry skinWhat It Does:Specifically formulated for the nighttime, this moisturizing cream helps correct the appearance of and prevent wrinkles. It deeply hydrates while smoothing and restoring skin while you sleep. Dermatologist tested.Key Ingredients:- Tencha R.e.m., composed of super bio-hyaluronic acid, rubus leaf extract and yarrow extract, supports the natural skin repairing process to help prevent and improve the appearance of wrinkles.- ReNeura Technology+ features natsume and active response powder ashitaba to improve skin receptivity to awaken and maintain the effectiveness of your treatment over time.- Kombu-Bounce Complex, formulated with green, brown and red algae, helps address the look of wrinkles.How To Use It:Use in the evening as the last step of your skincare routine.Clinical Results:- In just 1 night: 86% said it improves skin's smoothness, 86% said it improves skin's softness and suppleness, 83% said it makes face look rested*- In just 2 weeks: 100% said skin's dryness is improved, 89% said the look of deep wrinkles is improved, 100% said skin's smoothness is improved*- After 4 weeks: 96% said it improved their skin more quickly than any other night cream used before**Self-assessment of 103 women

What It Is:A rich nourishing cream formulated with Hourglass Amnio Youth Lipids to accelerate natural cell turnover and replenish moisture for a healthy-looking complexion.What It Does:- Helps reduce the appearance of fine lines and wrinkles.- Strengthens the skin's moisture barrier to reveal youthful radiance.- Softens and smooths for a more healthy-looking complexion.- Intensely hydrates and visibly firms.- Improves skin texture and tone.- Helps protect against pollution and environmental and blue light stressors.Key Ingredients:- Hourglass Amnio Youth Lipids: A powerful pro-lipid blend featuring vegan Phosphatidylglycerol, which mimics a key nutrient in amniotic fluid. The expertly formulated blend accelerates natural cell turnover and replenishes moisture with restoring lipids for skin that appears more radiant and youthful.- Niacinamide: Visibly evens skin tone, helps reduce the appearance of fine lines and wrinkles and strengthens the skin's natural moisture barrier to help protect against pollution and environmental and blue light stressors.- Squalane: A powerful, hydrating antioxidant that absorbs quickly and deeply into skin.Free Of...- Parabens, phthalates, mineral oil, sulfates- How To Use It:Smooth desired amount onto skin with fingertips morning and night.Clinical Results:- 97% said skin felt smoother.*- 93% said skin felt more hydrated and nourished.*- 87% said skin looked more radiant.**Based on a consumer test of 32 participants after 4 weeks.

What It Is:A rich nourishing cream formulated with Hourglass Amnio Youth Lipids to accelerate natural cell turnover and replenish moisture for a healthy-looking complexion.What It Does:- Helps reduce the appearance of fine lines and wrinkles.- Strengthens the skin's moisture barrier to reveal youthful radiance.- Softens and smooths for a more healthy-looking complexion.- Intensely hydrates and visibly firms.- Improves skin texture and tone.- Helps protect against pollution and environmental and blue light stressors.Key Ingredients:- Hourglass Amnio Youth Lipids: A powerful pro-lipid blend featuring vegan Phosphatidylglycerol, which mimics a key nutrient in amniotic fluid. The expertly formulated blend accelerates natural cell turnover and replenishes moisture with restoring lipids for skin that appears more radiant and youthful.- Niacinamide: Visibly evens skin tone, helps reduce the appearance of fine lines and wrinkles and strengthens the skin's natural moisture barrier to help protect against pollution and environmental and blue light stressors.- Squalane: A powerful, hydrating antioxidant that absorbs quickly and deeply into skin.Free Of...- Parabens, phthalates, mineral oil, sulfates- How To Use It:Smooth desired amount onto skin with fingertips morning and night.Clinical Results:- 97% said skin felt smoother.*- 93% said skin felt more hydrated and nourished.*- 87% said skin looked more radiant.**Based on a consumer test of 32 participants after 4 weeks.

What It Is:A rich, ultra-nourishing night cream with 2X Hyaluronic Acid that revitalizes and leaves skin feeling firmer while reducing the look of lines.What It Does:Wake up looking radiant, morning after morning. This rich, ultra-nourishing multi-action creme is specially concentrated for night. It leaves skin feeling firmer and significantly reduces the look of lines while you sleep.- Revitalizes with 2X concentrated Moringa Extract that helps skin boost natural collagen. This is important because natural protein production peaks while you sleep.- Reawakens a fresh morning glow. With Sea Lavender Flower Extract, it helps naturally renew and replenish skin cells overnight.- Nourishes with a 2X super-dose of Hyaluronic Acid for intense, 24-hour hydration-because skin loses water faster at night.- Powerful synergy: The combined effects of concentrated Moringa Extract, Sea Lavender Flower Extract and RevitaKey protein helps amplify skin's own production of plumping Hyaluronic Acid by 80%.*How To Use It:Apply Pm, all over face and neck. Ideal after your repair serum.*In vivo testing after 3 days.

What It Is:A rich, ultra-nourishing night cream with 2X Hyaluronic Acid that revitalizes and leaves skin feeling firmer while reducing the look of lines.What It Does:Wake up looking radiant, morning after morning. This rich, ultra-nourishing multi-action creme is specially concentrated for night. It leaves skin feeling firmer and significantly reduces the look of lines while you sleep.- Revitalizes with 2X concentrated Moringa Extract that helps skin boost natural collagen. This is important because natural protein production peaks while you sleep.- Reawakens a fresh morning glow. With Sea Lavender Flower Extract, it helps naturally renew and replenish skin cells overnight.- Nourishes with a 2X super-dose of Hyaluronic Acid for intense, 24-hour hydration-because skin loses water faster at night.- Powerful synergy: The combined effects of concentrated Moringa Extract, Sea Lavender Flower Extract and RevitaKey protein helps amplify skin's own production of plumping Hyaluronic Acid by 80%.*How To Use It:Apply Pm, all over face and neck. Ideal after your repair serum.*In vivo testing after 3 days.

WHAT IT IS The Lunar Luminescence Nightly Restoration Cream by V1969 Italia is a unique facial cream that illuminates and brightens your skin. 1.7 oz. Made in Italy. WHAT IT DOES With a rich formula, this restoration cream moisturizes and revitalizes dull, dehydrated skin and provides intense hydration. HOW TO USE IT Gently massage the cream onto your skin in circular motions until it is completely absorbed. For best results, apply at night. Saks Off 5th. 19V69 ITALIA.

WHAT IT IS The Lunar Luminescence Nightly Restoration Cream by V1969 Italia is a unique facial cream that illuminates and brightens your skin. 1.7 oz. Made in Italy. WHAT IT DOES With a rich formula, this restoration cream moisturizes and revitalizes dull, dehydrated skin and provides intense hydration. HOW TO USE IT Gently massage the cream onto your skin in circular motions until it is completely absorbed. For best results, apply at night. Saks Off 5th. 19V69 ITALIA.

What It Is:Here's your routine to double down on your glow Am to Pm! The dynamic duo in this limited-time set reduces the look of lines and wrinkles. Skin glows with a new healthy-looking vitality.Set Includes:- Revitalizing Supreme+ Power Creme 1 oz.- Revitalizing Supreme+ Night Intensive Restorative Creme 1 oz.Skin Type:- Revitalizing Supreme+ Power Creme: For all skin types- Revitalizing Supreme+ Night Creme: For all skin typesSkin Concern:- Revitalizing Supreme+ Power Creme: Lifting, loss of firmness, tone, lines, wrinkles, dullness, loss of radiance, dryness, dehydration- Revitalizing Supreme+ Night Creme: Lifting, firming, lines, wrinkles, dullness, loss of radiance, dryness, dehydrationWhat It Does:- Revitalizing Supreme+ Power Creme is a moisturizer that significantly improves skin's firmness and elasticity for a firmer feel and more lifted look.- Revitalizing Supreme+ Night Creme is a moisturizer that helps skin feel firmer, look radiant, restored, more lifted. Wake up looking radiant, morning after morning.How To Use It:- Step 1: Apply Revitalizing Supreme+ Power Creme all over face and neck, Am and Pm.- Step 2: Massage rich Revitalizing Supreme+ Night Creme Pm, all over face and neck to deeply hydrate skin.

What It Is:Dr. Barbara Sturm formulated her Good Night supplement with a blend of natural ingredients that can help calm and relax the body and mind for a more restorative and restful night of sleep.What It Does:Sleep is the time when our body engages in cellular cleansing and the mental and physical repair processes critical to our health. Although our appearance and physical function depend on it, adequate sleep is often elusive; according to a new study from the Center for Disease Control, more than a third of adults are not getting enough sleep. Good Night's nutrient-rich complex includes the calming herbs Lavender Flower Extract, Valerian, Passion Flower and Hops. It contains Purslane, as well as water-soluble Niacin (which the body does not store), 5-htp and Vitamins B12 and B6, which contribute to the normal, healthy functioning of the nervous system, necessary to enhance the quality of your beauty sleep.Key Ingredients:- Lavender Flower Extract, Valerian, Passion Flower and Hops have a calming effect.- Niacin, 5-htp and Vitamins B12 and B6, contribute to the normal, healthy functioning of the nervous system.

What It Is:Dr. Barbara Sturm formulated her Good Night supplement with a blend of natural ingredients that can help calm and relax the body and mind for a more restorative and restful night of sleep.What It Does:Sleep is the time when our body engages in cellular cleansing and the mental and physical repair processes critical to our health. Although our appearance and physical function depend on it, adequate sleep is often elusive; according to a new study from the Center for Disease Control, more than a third of adults are not getting enough sleep. Good Night's nutrient-rich complex includes the calming herbs Lavender Flower Extract, Valerian, Passion Flower and Hops. It contains Purslane, as well as water-soluble Niacin (which the body does not store), 5-htp and Vitamins B12 and B6, which contribute to the normal, healthy functioning of the nervous system, necessary to enhance the quality of your beauty sleep.Key Ingredients:- Lavender Flower Extract, Valerian, Passion Flower and Hops have a calming effect.- Niacin, 5-htp and Vitamins B12 and B6, contribute to the normal, healthy functioning of the nervous system.

What It Is:Dr. Barbara Sturm formulated her Good Night supplement with a blend of natural ingredients that can help calm and relax the body and mind for a more restorative and restful night of sleep.What It Does:Sleep is the time when our body engages in cellular cleansing and the mental and physical repair processes critical to our health. Although our appearance and physical function depend on it, adequate sleep is often elusive; according to a new study from the Center for Disease Control, more than a third of adults are not getting enough sleep. Good Night's nutrient-rich complex includes the calming herbs Lavender Flower Extract, Valerian, Passion Flower and Hops. It contains Purslane, as well as water-soluble Niacin (which the body does not store), 5-htp and Vitamins B12 and B6, which contribute to the normal, healthy functioning of the nervous system, necessary to enhance the quality of your beauty sleep.Key Ingredients:- Lavender Flower Extract, Valerian, Passion Flower and Hops have a calming effect.- Niacin, 5-htp and Vitamins B12 and B6, contribute to the normal, healthy functioning of the nervous system.

What It Is:A restorative facial oil that deeply nourishes, soothes and regenerates while absorbing quickly.What It Does:- Hydrates and soothes the skin, giving it a youthful, radiant glow.- Offers antioxidant and environmental protection.- Gives skin a supple, plump appearance.Key Ingredients:- TFC8: A complex of natural amino acids, high-grade vitamins and synthesized molecules naturally found in skin, which creates an optimal environment for the body's innate processes of repair and renewal.- Babassu Oil: This vitamin rich seed oil is a rich source of the medium chain triglyceride lauric acid, which enhances skin's natural defenses against environmental aggression and water loss by helping to strengthen its lipid barrier and microbiome.- Argan Oil: This cold pressed seed oil is rich in essential fatty acids including linoleic acid (omega-6), known for its ability to help restore skin's hydrolipidic film and prevent trans epidermal water loss.- Hazelnut Oil: This nourishing oil, derived from the Southwest of France, is high in omega fatty acid content and supports improved moisture retention.- Karanja Oil: Rich in flavonoids, this oil supports skin's defense against the damaging effects of environmental aggressors and helps prevent premature aging. It also delivers soothing, antimicrobial properties.Free Of...GMOs, gluten and animal byproducts (vegan-friendly).

What It Is:A restorative facial oil that deeply nourishes, soothes and regenerates while absorbing quickly.What It Does:- Hydrates and soothes the skin, giving it a youthful, radiant glow.- Offers antioxidant and environmental protection.- Gives skin a supple, plump appearance.Key Ingredients:- TFC8: A complex of natural amino acids, high-grade vitamins and synthesized molecules naturally found in skin, which creates an optimal environment for the body's innate processes of repair and renewal.- Babassu Oil: This vitamin rich seed oil is a rich source of the medium chain triglyceride lauric acid, which enhances skin's natural defenses against environmental aggression and water loss by helping to strengthen its lipid barrier and microbiome.- Argan Oil: This cold pressed seed oil is rich in essential fatty acids including linoleic acid (omega-6), known for its ability to help restore skin's hydrolipidic film and prevent trans epidermal water loss.- Hazelnut Oil: This nourishing oil, derived from the Southwest of France, is high in omega fatty acid content and supports improved moisture retention.- Karanja Oil: Rich in flavonoids, this oil supports skin's defense against the damaging effects of environmental aggressors and helps prevent premature aging. It also delivers soothing, antimicrobial properties.Free Of...GMOs, gluten and animal byproducts (vegan-friendly).

What It Is:A restorative facial oil that deeply nourishes, soothes and regenerates while absorbing quickly.What It Does:- Hydrates and soothes the skin, giving it a youthful, radiant glow.- Offers antioxidant and environmental protection.- Gives skin a supple, plump appearance.Key Ingredients:- TFC8: A complex of natural amino acids, high-grade vitamins and synthesized molecules naturally found in skin, which creates an optimal environment for the body's innate processes of repair and renewal.- Babassu Oil: This vitamin rich seed oil is a rich source of the medium chain triglyceride lauric acid, which enhances skin's natural defenses against environmental aggression and water loss by helping to strengthen its lipid barrier and microbiome.- Argan Oil: This cold pressed seed oil is rich in essential fatty acids including linoleic acid (omega-6), known for its ability to help restore skin's hydrolipidic film and prevent trans epidermal water loss.- Hazelnut Oil: This nourishing oil, derived from the Southwest of France, is high in omega fatty acid content and supports improved moisture retention.- Karanja Oil: Rich in flavonoids, this oil supports skin's defense against the damaging effects of environmental aggressors and helps prevent premature aging. It also delivers soothing, antimicrobial properties.Free Of...GMOs, gluten and animal byproducts (vegan-friendly).

What It Is:A restorative facial oil that deeply nourishes, soothes and regenerates while absorbing quickly.What It Does:- Hydrates and soothes the skin, giving it a youthful, radiant glow.- Offers antioxidant and environmental protection.- Gives skin a supple, plump appearance.Key Ingredients:- TFC8: A complex of natural amino acids, high-grade vitamins and synthesized molecules naturally found in skin, which creates an optimal environment for the body's innate processes of repair and renewal.- Babassu Oil: This vitamin rich seed oil is a rich source of the medium chain triglyceride lauric acid, which enhances skin's natural defenses against environmental aggression and water loss by helping to strengthen its lipid barrier and microbiome.- Argan Oil: This cold pressed seed oil is rich in essential fatty acids including linoleic acid (omega-6), known for its ability to help restore skin's hydrolipidic film and prevent trans epidermal water loss.- Hazelnut Oil: This nourishing oil, derived from the Southwest of France, is high in omega fatty acid content and supports improved moisture retention.- Karanja Oil: Rich in flavonoids, this oil supports skin's defense against the damaging effects of environmental aggressors and helps prevent premature aging. It also delivers soothing, antimicrobial properties.Free Of...GMOs, gluten and animal byproducts (vegan-friendly).

What It Is:A restorative facial oil that deeply nourishes, soothes and regenerates while absorbing quickly.What It Does:- Hydrates and soothes the skin, giving it a youthful, radiant glow.- Offers antioxidant and environmental protection.- Gives skin a supple, plump appearance.Key Ingredients:- TFC8: A complex of natural amino acids, high-grade vitamins and synthesized molecules naturally found in skin, which creates an optimal environment for the body's innate processes of repair and renewal.- Babassu Oil: This vitamin rich seed oil is a rich source of the medium chain triglyceride lauric acid, which enhances skin's natural defenses against environmental aggression and water loss by helping to strengthen its lipid barrier and microbiome.- Argan Oil: This cold pressed seed oil is rich in essential fatty acids including linoleic acid (omega-6), known for its ability to help restore skin's hydrolipidic film and prevent trans epidermal water loss.- Hazelnut Oil: This nourishing oil, derived from the Southwest of France, is high in omega fatty acid content and supports improved moisture retention.- Karanja Oil: Rich in flavonoids, this oil supports skin's defense against the damaging effects of environmental aggressors and helps prevent premature aging. It also delivers soothing, antimicrobial properties.Free Of...GMOs, gluten and animal byproducts (vegan-friendly).

What It Is:A restorative facial oil that deeply nourishes, soothes and regenerates while absorbing quickly.What It Does:- Hydrates and soothes the skin, giving it a youthful, radiant glow.- Offers antioxidant and environmental protection.- Gives skin a supple, plump appearance.Key Ingredients:- TFC8: A complex of natural amino acids, high-grade vitamins and synthesized molecules naturally found in skin, which creates an optimal environment for the body's innate processes of repair and renewal.- Babassu Oil: This vitamin rich seed oil is a rich source of the medium chain triglyceride lauric acid, which enhances skin's natural defenses against environmental aggression and water loss by helping to strengthen its lipid barrier and microbiome.- Argan Oil: This cold pressed seed oil is rich in essential fatty acids including linoleic acid (omega-6), known for its ability to help restore skin's hydrolipidic film and prevent trans epidermal water loss.- Hazelnut Oil: This nourishing oil, derived from the Southwest of France, is high in omega fatty acid content and supports improved moisture retention.- Karanja Oil: Rich in flavonoids, this oil supports skin's defense against the damaging effects of environmental aggressors and helps prevent premature aging. It also delivers soothing, antimicrobial properties.Free Of...GMOs, gluten and animal byproducts (vegan-friendly).

What It Is:A restorative facial oil that deeply nourishes, soothes and regenerates while absorbing quickly.What It Does:- Hydrates and soothes the skin, giving it a youthful, radiant glow.- Offers antioxidant and environmental protection.- Gives skin a supple, plump appearance.Key Ingredients:- TFC8: A complex of natural amino acids, high-grade vitamins and synthesized molecules naturally found in skin, which creates an optimal environment for the body's innate processes of repair and renewal.- Babassu Oil: This vitamin rich seed oil is a rich source of the medium chain triglyceride lauric acid, which enhances skin's natural defenses against environmental aggression and water loss by helping to strengthen its lipid barrier and microbiome.- Argan Oil: This cold pressed seed oil is rich in essential fatty acids including linoleic acid (omega-6), known for its ability to help restore skin's hydrolipidic film and prevent trans epidermal water loss.- Hazelnut Oil: This nourishing oil, derived from the Southwest of France, is high in omega fatty acid content and supports improved moisture retention.- Karanja Oil: Rich in flavonoids, this oil supports skin's defense against the damaging effects of environmental aggressors and helps prevent premature aging. It also delivers soothing, antimicrobial properties.Free Of...GMOs, gluten and animal byproducts (vegan-friendly).

What It Is:A shampoo to turn unruly, frizz-prone strands into manageable hair on its best behavior.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:Virtue Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.

What It Is:A shampoo to turn unruly, frizz-prone strands into manageable hair on its best behavior.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:Virtue Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.

What It Is:Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

What It Is:Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

What It Is:Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).