What It Is:Experience pigment-rich, buildable lip color that doesn't sacrifice smoothness. This whipped lip cream contains serum-infused actives that retain moisture to help prevent the dry feel of traditional liquid color. The flexible, tapered doe-foot applicator provides effortless application while delivering transfer-resistant color. Using the tapered doe-foot applicator included to facilitate effortless application, the cashmere-soft texture of the lip color glides smoothly over the lips, allowing even novices to achieve expert results. The opaque color can be built easily without sacrificing smoothness for lip color that lasts all day with a diffused matte finish.What It'S For:For all skin types.What It Does:- Opaque, buildable color.- Gives a diffused, matte finish.- Long-lasting, comfortable wear.- Retains moisture to help prevent dryness, cracking and flaking.- Easy to apply with included applicator.- Helps visibly smooth and firm the lips.Key Ingredients:- Postbiotic blend strengthens the moisture barrier.- Fermented complex visibly smooths and firms lips.- Squalane is a moisturizer that adds weightless hydration.- Hemi-squalane, a silicone alternative, provides slip and glide for effortless application.How To Use It:Apply color to center of lips and smooth out toward edges. For optimal product pickup, pump the applicator 1-2 times before applying. Use applicator tip to line lips for clean edges. Apply more to build color and intensity, if desired.