What It Is:A favorite of freelance hairdressers on professional photo and film shoots. It's where most of the huge celebrity following first experienced Iles Formula.What It Does:- This go-to styling serum will never weigh hair down.- It is the ultimate protector against all environmental assaults, including heat, Uv, humidity and color fade.- This formula has the power to transform dry, brittle hair to sumptuous silk just by blow-drying it in to wet hair.- It delivers a memory to the hair that changes form as you ask for it, plus an expensive-looking lustrous shine.- Hand-picked and custom-blended ingredients, including vitamins, nut oils, silk and ceramide, feed hair with nothing but goodness.- Bespoke perfume of White Tea Flower.- pH 4.0-5.0.- Unisex.Key Ingredients:- Tucuma Seed Butter: Renowned for its rich content of polyphenols, tucuma seed butter helps combat free radicals and is full of good-for-you fatty acids to protect and moisturize all hair types.- Macadamia Nut Oils: Bursting with fatty acids, macadamia nut oils are great for calming the hair of frizz, tangles and dullness while strengthening and nourishing the hair follicles.- Silk Extract: Delivers an unparalleled luster. Creates an immediate voluptuous effect on the hair while delivering a memory when heat activated.- Panthenol: Improves hair elasticity, helping reduce breakage. It also helps your hair retain moisture. Knots and tangles instantly smooth away.- Vitamin B5: Deeply penetrates the hair to deliver unparalleled moisture to thirsty strands. It also increases pliability, helping your hair withstand breakage. The result is smoothed strands and weightless volume.