What It Is:Strengthen fragile, weak hair with this protective and ultra-nourishing cleanser.What It Does:A curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein penetrates the hair cortex to build strength from within while forming a scaffold around each hair fiber to reinforce strands. A floral blend of daisy and honeysuckle extracts helps to lengthen locks by strengthening hair from the root and fortifying brittle ends. Reveal hair's supernatural strength. Hair is 2.9x more elastic and 133% stronger.*Key Ingredients:- Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower) defends hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements.- Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf and Plant-Based Protein) penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, preventing breakage caused by brushing, styling and external aggressors.- Multi-Action Hyaluronic Acid Complex rehydrates from within to deliver a surge of moisture and increase elasticity.- Daisy and Honeysuckle Extracts help to strengthen hair from the root while fortifying brittle ends, improving overall hair health and encouraging length.- Green Tea and Plant Polysaccharides protect from environmental stressors by preventing the adhesion of pollution particles on hair.*Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo.