Living Proof PhD Perfect Hair Day 5-in-1 Styling Treatment

What It Is:A multitasking treatment that styles and treats hair in one simple step.What It'S For:Straight, wavy and curly hair types. Safe and formulated for chemically and color-treated hair.What It Does:This cream is powered by Living Proof's healthy hair molecule to smooth and protect by forming a weightless shield around each hair strand, while the thickening molecule creates space between strands for hair that looks and feels fuller. The result? Smooth, strong, voluminous hair-and endless compliments. - Provides heat protection (up to 450F/230C) and Uv protection. - Styles with volume and smoothness- Conditions and strengthens- Adds shineKey Ingredients:- Thickening Molecule: Deposits microscopic thickening dots between strands so hair looks and feels fuller. - Tucuma Butter: Emollient rich in fatty acids, conditions dry and damaged hair.Free Of...- Parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates Sls & Sles, triclocarban, and triclosan.

What It Is:A multitasking treatment that styles and treats hair in one simple step.What It'S For:Straight, wavy and curly hair types. Safe and formulated for chemically and color-treated hair.What It Does:This cream is powered by Living Proof's healthy hair molecule to smooth and protect by forming a weightless shield around each hair strand, while the thickening molecule creates space between strands for hair that looks and feels fuller. The result? Smooth, strong, voluminous hair-and endless compliments. - Provides heat protection (up to 450F/230C) and Uv protection. - Styles with volume and smoothness- Conditions and strengthens- Adds shineKey Ingredients:- Thickening Molecule: Deposits microscopic thickening dots between strands so hair looks and feels fuller. - Tucuma Butter: Emollient rich in fatty acids, conditions dry and damaged hair.Free Of...- Parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates Sls & Sles, triclocarban, and triclosan.

What It Is:A purple toning leave-in treatment that instantly neutralizes brass and brightens blonde. The lightweight formula restores hydration and provides 450F heat protection.What It Does:This multi-tasking leave-in toning spray detangles, conditions, busts brass, brightens, moisturizes and protects up to 450F heat. Treat blonde and highlighted hair with color-toning pigments and essential moisture. Boosted with violet pigment, purple rice and moisture-rich hyaluronic acid for reduced brassiness and a brighter, more vibrant look while restoring essential moisture, brilliance and shine.Key Ingredients:- Violet pigment instantly neutralizes brassiness and brightens tone.- Purple rice helps soften and strengthen hair.- Hyaluronic acid hydrates and holds nearly 1,000 times its weight in water.How To Use It:Spray evenly onto clean, damp hair. Comb through and follow with styler.

What It Is:A purple toning leave-in treatment that instantly neutralizes brass and brightens blonde. The lightweight formula restores hydration and provides 450F heat protection.What It Does:This multi-tasking leave-in toning spray detangles, conditions, busts brass, brightens, moisturizes and protects up to 450F heat. Treat blonde and highlighted hair with color-toning pigments and essential moisture. Boosted with violet pigment, purple rice and moisture-rich hyaluronic acid for reduced brassiness and a brighter, more vibrant look while restoring essential moisture, brilliance and shine.Key Ingredients:- Violet pigment instantly neutralizes brassiness and brightens tone.- Purple rice helps soften and strengthen hair.- Hyaluronic acid hydrates and holds nearly 1,000 times its weight in water.How To Use It:Spray evenly onto clean, damp hair. Comb through and follow with styler.

What It Is:A multi-tasking treatment styler that nourishes, replenishes and preserves the health of hair strands, while delivering more fullness and volume.Key Ingredients:- Caviar Extract: One of nature's richest sources of Omega-3 Fatty Acids, Caviar extract restores moisture, elasticity and shine to hair.- Marine Plumping Complex: A blend of naturally volumizing botanicals, including Sea Kelp and Biotin, designed to help thicken hair both instantly and over time.- Age-Control-Complex: Based on the science of anti-aging skincare, this proprietary complex combines Caviar Extract to nourish and antioxidants to prevent damage and encourage healthy-looking hair. Ingredients work in harmony to undo the effects of chemical, environmental and natural chronological aging and give new life to hair.- Panthenol: Provides essential nutrients that strengthen, condition and protect the hair.

What It Is:A multi-tasking treatment styler that nourishes, replenishes and preserves the health of hair strands, while delivering more fullness and volume.Key Ingredients:- Caviar Extract: One of nature's richest sources of Omega-3 Fatty Acids, Caviar extract restores moisture, elasticity and shine to hair.- Marine Plumping Complex: A blend of naturally volumizing botanicals, including Sea Kelp and Biotin, designed to help thicken hair both instantly and over time.- Age-Control-Complex: Based on the science of anti-aging skincare, this proprietary complex combines Caviar Extract to nourish and antioxidants to prevent damage and encourage healthy-looking hair. Ingredients work in harmony to undo the effects of chemical, environmental and natural chronological aging and give new life to hair.- Panthenol: Provides essential nutrients that strengthen, condition and protect the hair.

What It Is:A multitasking body treatment that dramatically promotes visible signs of stronger skin on arms, shins and other fragile areas.What It Does:A proprietary liquid crystal delivery system allows for fast and deep penetration of key ingredients and hydration to nourish, strengthen and replenish. Dramatically improves the appearance of thin, crepey and delicate skin, leaving it feeling smoother and firmer.Key Ingredients:- Retinol: Ultra-powerful, non-prescription Vitamin-a derivative that dramatically reduces the look of fine lines, wrinkles and discoloration over time by accelerating surface skin exfoliation and renewal. Unique slow-release carrier system helps preserve this unstable ingredient and calm skin.- Growth Factor Peptide: Inspired by naturally-occurring epidermal growth factor, critical for creating firmer-looking skin, this peptide fragment visibly corrects tone and texture, improving the appearance of thin, weakened skin. It works alongside skin's natural functions for visibly healthy, youthful-looking skin.- Micro Hyaluronic Acid (Ha): A miniaturized version of hyaluronic acid, micro-hyaluronic acid smooths thin, crepey skin by providing deep, nourishing hydration. This small, easily absorbed molecule helps to replenish skin's moisture barrier, which naturally weakens over time.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Fragrance- Animal cruelty

What It Is:A multitasking body treatment that dramatically promotes visible signs of stronger skin on arms, shins and other fragile areas.What It Does:A proprietary liquid crystal delivery system allows for fast and deep penetration of key ingredients and hydration to nourish, strengthen and replenish. Dramatically improves the appearance of thin, crepey and delicate skin, leaving it feeling smoother and firmer.Key Ingredients:- Retinol: Ultra-powerful, non-prescription Vitamin-a derivative that dramatically reduces the look of fine lines, wrinkles and discoloration over time by accelerating surface skin exfoliation and renewal. Unique slow-release carrier system helps preserve this unstable ingredient and calm skin.- Growth Factor Peptide: Inspired by naturally-occurring epidermal growth factor, critical for creating firmer-looking skin, this peptide fragment visibly corrects tone and texture, improving the appearance of thin, weakened skin. It works alongside skin's natural functions for visibly healthy, youthful-looking skin.- Micro Hyaluronic Acid (Ha): A miniaturized version of hyaluronic acid, micro-hyaluronic acid smooths thin, crepey skin by providing deep, nourishing hydration. This small, easily absorbed molecule helps to replenish skin's moisture barrier, which naturally weakens over time.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Fragrance- Animal cruelty

What It Is:Give hair an instant dose of smooth with this transformative treatment.What It'S For:- Hair prone to frizz or likely to react in humidity.- Curly hair seeking frizz-free curl definition.- Safe for color-treated and chemically treated hair.What It Does:Virtue Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair's texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day.Patented Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks along the cuticle, no chemical treatments or heavy waxes needed. It adjusts to the unique needs of any hair type-straight hair becomes sleeker, wavy hair grows smoother, curls gain definition and frizz is tamed.Key Ingredients:- Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.- Phospholipids: Derived from natural soybeans to help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Apply a quarter size amount to clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance natural texture.

What It Is:Give hair an instant dose of smooth with this transformative treatment.What It'S For:- Hair prone to frizz or likely to react in humidity.- Curly hair seeking frizz-free curl definition.- Safe for color-treated and chemically treated hair.What It Does:Virtue Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair's texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day.Patented Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks along the cuticle, no chemical treatments or heavy waxes needed. It adjusts to the unique needs of any hair type-straight hair becomes sleeker, wavy hair grows smoother, curls gain definition and frizz is tamed.Key Ingredients:- Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.- Phospholipids: Derived from natural soybeans to help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Apply a quarter size amount to clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance natural texture.

What It Is:Give hair an instant dose of smooth with this transformative treatment.What It'S For:- Hair prone to frizz or likely to react in humidity.- Curly hair seeking frizz-free curl definition.- Safe for color-treated and chemically treated hair.What It Does:Virtue Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair's texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day.Patented Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks along the cuticle, no chemical treatments or heavy waxes needed. It adjusts to the unique needs of any hair type-straight hair becomes sleeker, wavy hair grows smoother, curls gain definition and frizz is tamed.Key Ingredients:- Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.- Phospholipids: Derived from natural soybeans to help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Apply a quarter size amount to clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance natural texture.

What It Is:Smooth. Calm. Transform. Virtue Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair's texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day.What It'S For:- Hair prone to frizz or likely to react in humidity.- Curly hair seeking frizz-free curl definition.- Safe for color-treated and chemically treated hair.What It Does:- Rich and nourishing, yet clean and lightweight. It melts instantly into the hair, leaving it softer and smoother, with no oiliness or film.- The fragrance is a restorative blend of herbs, fruit and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Virtue's patented Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. It adjusts to the unique needs of any hair type: straight hair becomes sleeker, wavy hair grows smoother, curls gain definition and frizz is tamed across the board.- Pink pomelo is a nutrient-rich citrus fruit full of vitamins A, C and B1 and zinc to give hair a shot of vitality.- Phospholipids derived from soybeans help fight frizz and protect against humidity.- Gotu kola, a multitasking Indian herb, promotes strength, smoothness and luster.Free Of...- Sulfates, parabens, phthalates, gluten and synthetic colors and dyes- Animal cruelty or byproducts (vegan-friendly)How To Use It:Apply a quarter-size amount to clean, damp hair from roots to ends. Blow-dry for a smooth finish or air-dry to enhance natural texture.Clinical Results:- 93% of women said their hair was smoother and healthier.*- 91% said their hair felt more moisturized.*- 85% said their curls stayed intact and frizz free.**Consumer Perception Study of 52 women who used Un-Frizz Cream for 1 week.

What It Is:Smooth. Calm. Transform. Virtue Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair's texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day.What It'S For:- Hair prone to frizz or likely to react in humidity.- Curly hair seeking frizz-free curl definition.- Safe for color-treated and chemically treated hair.What It Does:- Rich and nourishing, yet clean and lightweight. It melts instantly into the hair, leaving it softer and smoother, with no oiliness or film.- The fragrance is a restorative blend of herbs, fruit and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Virtue's patented Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. It adjusts to the unique needs of any hair type: straight hair becomes sleeker, wavy hair grows smoother, curls gain definition and frizz is tamed across the board.- Pink pomelo is a nutrient-rich citrus fruit full of vitamins A, C and B1 and zinc to give hair a shot of vitality.- Phospholipids derived from soybeans help fight frizz and protect against humidity.- Gotu kola, a multitasking Indian herb, promotes strength, smoothness and luster.Free Of...- Sulfates, parabens, phthalates, gluten and synthetic colors and dyes- Animal cruelty or byproducts (vegan-friendly)How To Use It:Apply a quarter-size amount to clean, damp hair from roots to ends. Blow-dry for a smooth finish or air-dry to enhance natural texture.Clinical Results:- 93% of women said their hair was smoother and healthier.*- 91% said their hair felt more moisturized.*- 85% said their curls stayed intact and frizz free.**Consumer Perception Study of 52 women who used Un-Frizz Cream for 1 week.

What It Is:A conditioner that turns unruly, frizz-prone strands into manageable hair on its best behavior.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster.Formulated with first-of-its-kind Alpha Keratin 60ku protein, this conditioner duo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Apply conditioner to wet hair, work through evenly, rinse.

What It Is:A conditioner that turns unruly, frizz-prone strands into manageable hair on its best behavior.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster.Formulated with first-of-its-kind Alpha Keratin 60ku protein, this conditioner duo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Apply conditioner to wet hair, work through evenly, rinse.

What It Is:A shampoo to turn unruly, frizz-prone strands into manageable hair on its best behavior.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:Virtue Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.

What It Is:A travel-size selection of cleansers and moisturizers for your face, hair and body.Set Includes:- Grapefruit Face Cleanser 1 oz.- Vitamin E Face Moisturizer 1 oz.- Bergamot Body Wash 1 oz.- Vitamin B5 Body Moisturizer 1 oz.- Peppermint Shampoo 1 oz.- Cilantro Conditioner 1 oz.What It Does:- Grapefruit Face Cleanser: A best-selling foaming facial wash that is the essential cleanser for everyone.- Vitamin E Face Moisturizer: A best-selling lightweight face lotion that absorbs quickly to leave skin comfortably hydrated with a soft, silky finish.- Bergamot Body Wash: A luxuriously lathering, wonderfully hydrating and beautifully scented body wash.- Vitamin B5 Body Moisturizer: A moisturizer that delivers deep, lasting hydration for the softest, smoothest skin.- Peppermint Shampoo: A best-selling hydrating shampoo that synthesizes peppermint extract with amino acid-based cleansing agents.- Cilantro Conditioner: A multitasking, everyday conditioner that can also be used as a leave-in treatment, a cream cleanser and a styling aid.Free Of...- Sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc- Animal cruelty

What It Is:A shampoo to turn unruly, frizz-prone strands into manageable hair on its best behavior.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:Virtue Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.

What It Is:A travel-size selection of cleansers and moisturizers for your face, hair and body.Set Includes:- Grapefruit Face Cleanser 1 oz.- Vitamin E Face Moisturizer 1 oz.- Bergamot Body Wash 1 oz.- Vitamin B5 Body Moisturizer 1 oz.- Peppermint Shampoo 1 oz.- Cilantro Conditioner 1 oz.What It Does:- Grapefruit Face Cleanser: A best-selling foaming facial wash that is the essential cleanser for everyone.- Vitamin E Face Moisturizer: A best-selling lightweight face lotion that absorbs quickly to leave skin comfortably hydrated with a soft, silky finish.- Bergamot Body Wash: A luxuriously lathering, wonderfully hydrating and beautifully scented body wash.- Vitamin B5 Body Moisturizer: A moisturizer that delivers deep, lasting hydration for the softest, smoothest skin.- Peppermint Shampoo: A best-selling hydrating shampoo that synthesizes peppermint extract with amino acid-based cleansing agents.- Cilantro Conditioner: A multitasking, everyday conditioner that can also be used as a leave-in treatment, a cream cleanser and a styling aid.Free Of...- Sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc- Animal cruelty

What It Is:A travel-size selection of cleansers and moisturizers for your face, hair and body.Set Includes:- Grapefruit Face Cleanser 1 oz.- Vitamin E Face Moisturizer 1 oz.- Bergamot Body Wash 1 oz.- Vitamin B5 Body Moisturizer 1 oz.- Peppermint Shampoo 1 oz.- Cilantro Conditioner 1 oz.What It Does:- Grapefruit Face Cleanser: A best-selling foaming facial wash that is the essential cleanser for everyone.- Vitamin E Face Moisturizer: A best-selling lightweight face lotion that absorbs quickly to leave skin comfortably hydrated with a soft, silky finish.- Bergamot Body Wash: A luxuriously lathering, wonderfully hydrating and beautifully scented body wash.- Vitamin B5 Body Moisturizer: A moisturizer that delivers deep, lasting hydration for the softest, smoothest skin.- Peppermint Shampoo: A best-selling hydrating shampoo that synthesizes peppermint extract with amino acid-based cleansing agents.- Cilantro Conditioner: A multitasking, everyday conditioner that can also be used as a leave-in treatment, a cream cleanser and a styling aid.Free Of...- Sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc- Animal cruelty

What It Is:Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

What It Is:Turn frizz-prone hair into silky strands on their best behavior. Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The moisture-rich conditioner adds slip and hydration as you rinse. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids derived from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.- Pink pomelo is a nutrient-rich citrus fruit full of vitamins A, C and B1, plus zinc. It gives hair a shot of vitality.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

What It Is:Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

What It Is:Turn frizz-prone hair into silky strands on their best behavior. Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The moisture-rich conditioner adds slip and hydration as you rinse. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids derived from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.- Pink pomelo is a nutrient-rich citrus fruit full of vitamins A, C and B1, plus zinc. It gives hair a shot of vitality.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).