What It Is:A shampoo that works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless body.What It'S For:- All hair types, especially fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:Infused with the first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was developed to add volume and density to fine, limp hair. This lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.- Artichoke Leaf (Conditioner): A nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors or dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.Clinical Results*:- 84% said their hair felt thicker.- 87% said their hair had more body.- 86% said their hair looked fuller.*Consumer perception study of 55 women after 1 week/7 uses.