Verb Purple Shampoo 12 oz.

What It Is:Purple Shampoo cleanses and brightens to bring blondes back to life. With professional-grade violet pigment and acai extract, this shampoo was designed to neutralize brassy yellow hues in blonde, gray and silver hair.What It Does:Neutralizes brassy yellow hues in natural or color-treated blonde, gray and silver hair. Gently cleanses and brightens hair.Key Ingredients:- Pro-grade violet pigment cancels out yellow and brassy tones.- Acai extract from the purple superfruit is high in antioxidants that help nourish the hair.How To Use It:Massage into wet hair, lather, then rinse. Applying Purple Shampoo evenly throughout hair from roots to ends will ensure consistent coverage and even toning. Follow with Purple Mask (sold separately). Use as needed.Clinical Results:- Reduces brassiness by 24% after just one use.*- 100% of consumers saw toning and shine after just one use.***In a third-party lab setting tested on 10 hair samples, Purple Shampoo proved to reduce brassiness by 24% on average when used alone one time.**This study was carried out by a third-party lab over 28 days with 10 participants, using Purple Shampoo 3-7 times per week.

What It Is:Purple Shampoo cleanses and brightens to bring blondes back to life. With professional-grade violet pigment and acai extract, this shampoo was designed to neutralize brassy yellow hues in blonde, gray and silver hair.What It Does:Neutralizes brassy yellow hues in natural or color-treated blonde, gray and silver hair. Gently cleanses and brightens hair.Key Ingredients:- Pro-grade violet pigment cancels out yellow and brassy tones.- Acai extract from the purple superfruit is high in antioxidants that help nourish the hair.How To Use It:Massage into wet hair, lather, then rinse. Applying Purple Shampoo evenly throughout hair from roots to ends will ensure consistent coverage and even toning. Follow with Purple Mask (sold separately). Use as needed.Clinical Results:- Reduces brassiness by 24% after just one use.*- 100% of consumers saw toning and shine after just one use.***In a third-party lab setting tested on 10 hair samples, Purple Shampoo proved to reduce brassiness by 24% on average when used alone one time.**This study was carried out by a third-party lab over 28 days with 10 participants, using Purple Shampoo 3-7 times per week.

What It Is:Olaplex No. 4P Blonde Enhancer Toning Shampoo cleanses, tones and repairs while keeping hair hydrated from roots to ends.What It'S For:Suited for all blonde, lightened and gray hair, natural or stylist created, root to tip or balayage.What It Does:This highly concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. The non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet.Free Of...- Nuts, parabens, phosphates, phthalates, sulfates, gluten, Dea, aldehydes, formaldehyde- Animal cruelty or byproducts (vegan-friendly)How To Use It:- Use as needed to brighten unwanted brassiness.- Apply to wet hair. Lather fully and let process 1-3 minutes. Rinse. For more intense toning, leave on hair up to 5 minutes.- Follow with No. 5 Bond Maintenance Conditioner for everyday moisture or No. 8 Bond Intense Moisture Mask for extra hydration.- Tip: Pre-wash with No. 4 Bond Maintenance Shampoo to remove product buildup.Clinical Results:3x brighter**Compared to top purple shampoos.Olaplex products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.

What It Is:Olaplex No. 4P Blonde Enhancer Toning Shampoo cleanses, tones and repairs while keeping hair hydrated from roots to ends.What It'S For:Suited for all blonde, lightened and gray hair, natural or stylist created, root to tip or balayage.What It Does:This highly concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. The non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet.Free Of...- Nuts, parabens, phosphates, phthalates, sulfates, gluten, Dea, aldehydes, formaldehyde- Animal cruelty or byproducts (vegan-friendly)How To Use It:- Use as needed to brighten unwanted brassiness.- Apply to wet hair. Lather fully and let process 1-3 minutes. Rinse. For more intense toning, leave on hair up to 5 minutes.- Follow with No. 5 Bond Maintenance Conditioner for everyday moisture or No. 8 Bond Intense Moisture Mask for extra hydration.- Tip: Pre-wash with No. 4 Bond Maintenance Shampoo to remove product buildup.Clinical Results:3x brighter**Compared to top purple shampoos.Olaplex products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.

What It Is:Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Bb.Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz and conditions for moisturized strands.What It'S For:- Color: Blonde tones- Type: All hair types and texturesWhat It Does:- Neutralizes brass- Hydrates- Reduces frizz- Softens- Color-safe for all blonde tonesKey Ingredients:- Polyquaternium-113: helps preserve tone- Lauryl/Myristyl Polyricinoleate/Glycerin: helps provide moisture to hairFree Of...Parabens, Phthalates, Mineral Oils, Formaldehyde Donors, Sulfates, Petrolatum, Triclosan, Triclocarban and animal testing or byproducts (vegan-friendly).How To Use It:Apply and massage through damp hair. Let it sit for two minutes. Rinse, and follow with Bb.Illuminated Blonde Conditioner.From the pro: When using a purple shampoo, it's important to massage and work the shampoo thoroughly from roots to ends. This will ensure consistent coverage and even toning.

What It Is:Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Bb.Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz and conditions for moisturized strands.What It'S For:- Color: Blonde tones- Type: All hair types and texturesWhat It Does:- Neutralizes brass- Hydrates- Reduces frizz- Softens- Color-safe for all blonde tonesKey Ingredients:- Polyquaternium-113: helps preserve tone- Lauryl/Myristyl Polyricinoleate/Glycerin: helps provide moisture to hairFree Of...Parabens, Phthalates, Mineral Oils, Formaldehyde Donors, Sulfates, Petrolatum, Triclosan, Triclocarban and animal testing or byproducts (vegan-friendly).How To Use It:Apply and massage through damp hair. Let it sit for two minutes. Rinse, and follow with Bb.Illuminated Blonde Conditioner.From the pro: When using a purple shampoo, it's important to massage and work the shampoo thoroughly from roots to ends. This will ensure consistent coverage and even toning.

What It Is:A dry shampoo that refreshes hair, extends style and boosts body.What It'S For:All hair types and textures, blonde, grey and silver hair tones looking to skip wash day and extend their hairstyles.What It Does:Powered by pomegranate extract, bilberry extract and rice starch to absorb oil and odors while cleansing hair. This formula is tinted purple to disappear in blonde and lighter hair colors. No benzene detected*.Key Ingredients:- Pomegranate extract is rich in vitamins, minerals and antioxidants.- Bilberry extract is high in vitamin C.- Rice starch absorbs oil.Free Of...- Talc- Gluten- Parabens- Harmful sulfates- FormaldehydeHow To Use It:Shake well. Spray 8 to 10 inches away from roots. Massage into scalp then brush. For a waterless cleanse apply dry shampoo to the roots and ghost dry oil at your ends.*In formula down to 0.02ppm, test results in a third-party lab.

What It Is:A dry shampoo that refreshes hair, extends style and boosts body.What It'S For:All hair types and textures, blonde, grey and silver hair tones looking to skip wash day and extend their hairstyles.What It Does:Powered by pomegranate extract, bilberry extract and rice starch to absorb oil and odors while cleansing hair. This formula is tinted purple to disappear in blonde and lighter hair colors. No benzene detected*.Key Ingredients:- Pomegranate extract is rich in vitamins, minerals and antioxidants.- Bilberry extract is high in vitamin C.- Rice starch absorbs oil.Free Of...- Talc- Gluten- Parabens- Harmful sulfates- FormaldehydeHow To Use It:Shake well. Spray 8 to 10 inches away from roots. Massage into scalp then brush. For a waterless cleanse apply dry shampoo to the roots and ghost dry oil at your ends.*In formula down to 0.02ppm, test results in a third-party lab.

What It Is:A purple toning, blonde-enhancing shampoo that instantly neutralizes brass. The moisture-rich formula boosts vibrancy, softness and shine.What It Does:This blonde-enhancing shampoo instantly neutralizes brass, softens strands, moisturizes and adds shine. It treats blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7x reduced brassiness and a brighter, more vibrant look. It is boosted with violet pigment, purple rice and moisture-rich squalane to restore essential moisture, brilliance and shine.Key Ingredients:- Purple rice helps soften and strengthen hair.- Squalane is an ultra-emollient conditioning agent that replenishes moisture balance.How To Use It:Apply to wet hair, lather, then rinse.

What It Is:A purple toning, blonde-enhancing shampoo that instantly neutralizes brass. The moisture-rich formula boosts vibrancy, softness and shine.What It Does:This blonde-enhancing shampoo instantly neutralizes brass, softens strands, moisturizes and adds shine. It treats blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7x reduced brassiness and a brighter, more vibrant look. It is boosted with violet pigment, purple rice and moisture-rich squalane to restore essential moisture, brilliance and shine.Key Ingredients:- Purple rice helps soften and strengthen hair.- Squalane is an ultra-emollient conditioning agent that replenishes moisture balance.How To Use It:Apply to wet hair, lather, then rinse.

What It Is:A shampoo that uses a 100% natural colorant blend to brighten, tone and gently neutralize brassiness on natural and color-treated hair shades, including silver and grey.What It Does:ColorKick De-Brassing Shampoo is the only toning shampoo that combines Virtue's strengthening and reparative Alpha Keratin 60ku protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair.Key Ingredients:- Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.- Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of Uv/solar exposure, environmental pollutants and free radicals.- Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/grey hair.Free Of...- Parabens- Sulfates- Phthalates- Synthetic colors and dyes- Gluten- Animal cruelty

What It Is:A shampoo that uses a 100% natural colorant blend to brighten, tone and gently neutralize brassiness on natural and color-treated hair shades, including silver and grey.What It Does:ColorKick De-Brassing Shampoo is the only toning shampoo that combines Virtue's strengthening and reparative Alpha Keratin 60ku protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair.Key Ingredients:- Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.- Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of Uv/solar exposure, environmental pollutants and free radicals.- Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/grey hair.Free Of...- Parabens- Sulfates- Phthalates- Synthetic colors and dyes- Gluten- Animal cruelty

What It Is:A bleach-and-color kit that adds pops of color to medium to darker hair in a single application.Set Includes:- Bleach Hair Lightening Cream 1 oz. & 0.03 oz.- Activate Color Bright Developer 2 oz.- Liquid Color Pigment 0.3 oz.- Pay Day Instant Repair Shampoo 0.23 oz.- Pay Day Instant Repair Conditioner 0.23 oz.- Cash In Instant Repair Serum 0.16 oz.What It'S For:Designed for medium to darker hair. Not recommended for bleached, highlighted, blonde hair or extensions.What It Does:This at

What It Is:A revitalizing violet shampoo corrects brassiness and yellow tones while brightening natural highlights for hair that is healthier, shinier, lit from within.What It Does:Immediately illuminates blonde and silver hair. Violet pigment tones brassiness. Reparative and safe for daily use.- Dermatologist-tested- Color- and keratin-safe- Uv protection for hairKey Ingrdients:- Matricaria Flower Extract- Lychee Extract- Edelweiss Flower Extract- Watermelon Extract- Keratin- Sunflower Seed Oil- Panthenol- Early Purple Orchid Flower Extract- Lemon Extract- Ginger Root Extract- Rice Extract- Linseed Extract- Pea Extract- Moringa Seed Extract- Amber Resin Extract- Cress Sprout ExtractFree Of...- Parabens- Phthalates- Sulfates- Sodium Chloride- Gluten- Animal cruelty or byproducts ()How To Use It:Lather, indulge, rinse.

What It Is:A bleach-and-color kit that adds pops of color to medium to darker hair in a single application.Set Includes:- Bleach Hair Lightening Cream 1 oz. & 0.03 oz.- Activate Color Bright Developer 2 oz.- Liquid Color Pigment 0.3 oz.- Pay Day Instant Repair Shampoo 0.23 oz.- Pay Day Instant Repair Conditioner 0.23 oz.- Cash In Instant Repair Serum 0.16 oz.What It'S For:Designed for medium to darker hair. Not recommended for bleached, highlighted, blonde hair or extensions.What It Does:This at

What It Is:A revitalizing violet shampoo corrects brassiness and yellow tones while brightening natural highlights for hair that is healthier, shinier, lit from within.What It Does:Immediately illuminates blonde and silver hair. Violet pigment tones brassiness. Reparative and safe for daily use.- Dermatologist-tested- Color- and keratin-safe- Uv protection for hairKey Ingrdients:- Matricaria Flower Extract- Lychee Extract- Edelweiss Flower Extract- Watermelon Extract- Keratin- Sunflower Seed Oil- Panthenol- Early Purple Orchid Flower Extract- Lemon Extract- Ginger Root Extract- Rice Extract- Linseed Extract- Pea Extract- Moringa Seed Extract- Amber Resin Extract- Cress Sprout ExtractFree Of...- Parabens- Phthalates- Sulfates- Sodium Chloride- Gluten- Animal cruelty or byproducts ()How To Use It:Lather, indulge, rinse.

What It Is:A revitalizing violet shampoo corrects brassiness and yellow tones while brightening natural highlights for hair that is healthier, shinier, lit from within.What It Does:Immediately illuminates blonde and silver hair. Violet pigment tones brassiness. Reparative and safe for daily use.- Dermatologist-tested- Color- and keratin-safe- Uv protection for hairKey Ingrdients:- Matricaria Flower Extract- Lychee Extract- Edelweiss Flower Extract- Watermelon Extract- Keratin- Sunflower Seed Oil- Panthenol- Early Purple Orchid Flower Extract- Lemon Extract- Ginger Root Extract- Rice Extract- Linseed Extract- Pea Extract- Moringa Seed Extract- Amber Resin Extract- Cress Sprout ExtractFree Of...- Parabens- Phthalates- Sulfates- Sodium Chloride- Gluten- Animal cruelty or byproducts ()How To Use It:Lather, indulge, rinse.

What It Is:A bleach-and-color kit that adds pops of color to medium to darker hair in a single application.Set Includes:- Bleach Hair Lightening Cream 1 oz. & 0.03 oz.- Activate Color Bright Developer 2 oz.- Liquid Color Pigment 0.3 oz.- Pay Day Instant Repair Shampoo 0.23 oz.- Pay Day Instant Repair Conditioner 0.23 oz.- Cash In Instant Repair Serum 0.16 oz.What It'S For:Designed for medium to darker hair. Not recommended for bleached, highlighted, blonde hair or extensions.What It Does:This at

What It Is:No.5P Blonde Enhancer Toning Conditioner is not just another purple conditioner. This nourishing, root-to-tip formula locks in high-def brightness and neutralizes yellow, brassy tones as it hydrates without weighing hair down. Olaplex Bond Building Technology strengthens blonde and grey hair.What It Does:- Locks in root-to-tip brightness and tone- Weightlessly softens and detangles- Strengthens for healthy-looking blondes and greysHow To Use It:Apply a generous amount to clean, damp hair. Leave on for 3 minutes. Rinse thoroughly. Use weekly or as needed. Formulated to follow No.4P Blonde Enhancer Toning Shampoo for even, optimal toning. Formulated for all blonde, lightened and grey hair.For optimal toning, use after No.4P Blonde Enhancer Toning Shampoo. Use as needed to neutralize unwanted brassiness.- Natural blondes and greys: Every 1-2 washes- Sun-kissed blondes: Every other wash- Textured blondes: Every other wash- Damaged blondes Once a week- Platinum blondes: Every 2-3 washesClinical Results*:- 87% agree hair was less brassy- 87% agree it evens tone- 81% saw restored brightness and shine*Based on an independent consumer perception study of 60 women with bleached/color treated blonde hair.

What It Is:No.5P Blonde Enhancer Toning Conditioner is not just another purple conditioner. This nourishing, root-to-tip formula locks in high-def brightness and neutralizes yellow, brassy tones as it hydrates without weighing hair down. Olaplex Bond Building Technology strengthens blonde and grey hair.What It Does:- Locks in root-to-tip brightness and tone- Weightlessly softens and detangles- Strengthens for healthy-looking blondes and greysHow To Use It:Apply a generous amount to clean, damp hair. Leave on for 3 minutes. Rinse thoroughly. Use weekly or as needed. Formulated to follow No.4P Blonde Enhancer Toning Shampoo for even, optimal toning. Formulated for all blonde, lightened and grey hair.For optimal toning, use after No.4P Blonde Enhancer Toning Shampoo. Use as needed to neutralize unwanted brassiness.- Natural blondes and greys: Every 1-2 washes- Sun-kissed blondes: Every other wash- Textured blondes: Every other wash- Damaged blondes Once a week- Platinum blondes: Every 2-3 washesClinical Results*:- 87% agree hair was less brassy- 87% agree it evens tone- 81% saw restored brightness and shine*Based on an independent consumer perception study of 60 women with bleached/color treated blonde hair.

What It Is:A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. The moisture-rich formula boosts vibrancy, softness, and shine.What It Does:This blonde-enhancing conditioner instantly neutralizes brass, softens strands, moisturizes and adds shine. It treats blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7x reduced brassiness and a brighter, more vibrant look. It is boosted with violet pigment, purple rice and moisture-rich squalane to restore essential moisture, brilliance and shine.Key Ingredients:- Purple rice helps soften and strengthen hair.- Squalane is an ultra-emollient conditioning agent that replenishes moisture balance.How To Use It:Apply to wet hair, wait 3 minutes, then rinse.

What It Is:A purple toning leave-in treatment that instantly neutralizes brass and brightens blonde. The lightweight formula restores hydration and provides 450F heat protection.What It Does:This multi-tasking leave-in toning spray detangles, conditions, busts brass, brightens, moisturizes and protects up to 450F heat. Treat blonde and highlighted hair with color-toning pigments and essential moisture. Boosted with violet pigment, purple rice and moisture-rich hyaluronic acid for reduced brassiness and a brighter, more vibrant look while restoring essential moisture, brilliance and shine.Key Ingredients:- Violet pigment instantly neutralizes brassiness and brightens tone.- Purple rice helps soften and strengthen hair.- Hyaluronic acid hydrates and holds nearly 1,000 times its weight in water.How To Use It:Spray evenly onto clean, damp hair. Comb through and follow with styler.

What It Is:A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. The moisture-rich formula boosts vibrancy, softness, and shine.What It Does:This blonde-enhancing conditioner instantly neutralizes brass, softens strands, moisturizes and adds shine. It treats blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7x reduced brassiness and a brighter, more vibrant look. It is boosted with violet pigment, purple rice and moisture-rich squalane to restore essential moisture, brilliance and shine.Key Ingredients:- Purple rice helps soften and strengthen hair.- Squalane is an ultra-emollient conditioning agent that replenishes moisture balance.How To Use It:Apply to wet hair, wait 3 minutes, then rinse.

What It Is:A purple toning leave-in treatment that instantly neutralizes brass and brightens blonde. The lightweight formula restores hydration and provides 450F heat protection.What It Does:This multi-tasking leave-in toning spray detangles, conditions, busts brass, brightens, moisturizes and protects up to 450F heat. Treat blonde and highlighted hair with color-toning pigments and essential moisture. Boosted with violet pigment, purple rice and moisture-rich hyaluronic acid for reduced brassiness and a brighter, more vibrant look while restoring essential moisture, brilliance and shine.Key Ingredients:- Violet pigment instantly neutralizes brassiness and brightens tone.- Purple rice helps soften and strengthen hair.- Hyaluronic acid hydrates and holds nearly 1,000 times its weight in water.How To Use It:Spray evenly onto clean, damp hair. Comb through and follow with styler.