Virtue ColorKick De-Brassing Shampoo 8 oz.

What It Is:A shampoo that uses a 100% natural colorant blend to brighten, tone and gently neutralize brassiness on natural and color-treated hair shades, including silver and grey.What It Does:ColorKick De-Brassing Shampoo is the only toning shampoo that combines Virtue's strengthening and reparative Alpha Keratin 60ku protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair.Key Ingredients:- Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.- Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of Uv/solar exposure, environmental pollutants and free radicals.- Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/grey hair.Free Of...- Parabens- Sulfates- Phthalates- Synthetic colors and dyes- Gluten- Animal cruelty

What It Is:A shampoo that uses a 100% natural colorant blend to brighten, tone and gently neutralize brassiness on natural and color-treated hair shades, including silver and grey.What It Does:ColorKick De-Brassing Shampoo is the only toning shampoo that combines Virtue's strengthening and reparative Alpha Keratin 60ku protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair.Key Ingredients:- Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.- Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of Uv/solar exposure, environmental pollutants and free radicals.- Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/grey hair.Free Of...- Parabens- Sulfates- Phthalates- Synthetic colors and dyes- Gluten- Animal cruelty

What It Is:A luxe daily shampoo that gently cleanses and protects without stripping hair of its natural oils or weighing it down.What It Does:This refill pouch uses 71% less single-use plastic than the standard bottle while delivering 100% of Oribe's luxurious formula. Custom-blended from the most exclusive ingredients, this paraben-free shampoo silkens, detangles and protects. The luxe formula defends against deterioration of natural keratin and strengthens hair from root to tip, leaving it lightly fragranced with Oribe's signature scent.Key Ingredients:- Oribe Signature Complex (watermelon, lychee and edelweiss flower) defends hair from oxidative stress, photo-aging and the deterioration of natural keratin, all while protecting against the drying, damaging and color-depleting effects of the elements.- Vegetable-derived humectants impart the optimal level of shine without weighing hair down.- Ginger root extract softens and strengthens hair from root to tip.- Hydrolyzed vegetable protein strengthens damaged hair and protects the surface of the hair shaft while penetrating the cortex to provide anti-aging benefits, maintain hair strength and prevent Uv degradation.

What It Is:A luxe daily shampoo that gently cleanses and protects without stripping hair of its natural oils or weighing it down.What It Does:This refill pouch uses 71% less single-use plastic than the standard bottle while delivering 100% of Oribe's luxurious formula. Custom-blended from the most exclusive ingredients, this paraben-free shampoo silkens, detangles and protects. The luxe formula defends against deterioration of natural keratin and strengthens hair from root to tip, leaving it lightly fragranced with Oribe's signature scent.Key Ingredients:- Oribe Signature Complex (watermelon, lychee and edelweiss flower) defends hair from oxidative stress, photo-aging and the deterioration of natural keratin, all while protecting against the drying, damaging and color-depleting effects of the elements.- Vegetable-derived humectants impart the optimal level of shine without weighing hair down.- Ginger root extract softens and strengthens hair from root to tip.- Hydrolyzed vegetable protein strengthens damaged hair and protects the surface of the hair shaft while penetrating the cortex to provide anti-aging benefits, maintain hair strength and prevent Uv degradation.

What It Is:A luxe daily shampoo that gently cleanses and protects without stripping hair of its natural oils or weighing it down.What It Does:This refill pouch uses 71% less single-use plastic than the standard bottle while delivering 100% of Oribe's luxurious formula. Custom-blended from the most exclusive ingredients, this paraben-free shampoo silkens, detangles and protects. The luxe formula defends against deterioration of natural keratin and strengthens hair from root to tip, leaving it lightly fragranced with Oribe's signature scent.Key Ingredients:- Oribe Signature Complex (watermelon, lychee and edelweiss flower) defends hair from oxidative stress, photo-aging and the deterioration of natural keratin, all while protecting against the drying, damaging and color-depleting effects of the elements.- Vegetable-derived humectants impart the optimal level of shine without weighing hair down.- Ginger root extract softens and strengthens hair from root to tip.- Hydrolyzed vegetable protein strengthens damaged hair and protects the surface of the hair shaft while penetrating the cortex to provide anti-aging benefits, maintain hair strength and prevent Uv degradation.

What It Is:A hydrating conditioner that moisturizes, protects and restores dry, damaged hair without weighing it down.What It Does:This refill uses 71% less single-use plastic than the standard bottle while delivering 100% of Oribe's luxurious formula. The conditioner softens and revitalizes, replacing lost nutrients and moisture while smoothing each cuticle to reverse and repair damage.Key Ingredients:- Oribe Signature Complex (watermelon, lychee and edelweiss flower) defends hair from oxidative stress, photo-aging and the deterioration of natural keratin while protecting against the drying, damaging and color-depleting effects of the elements.- Bio-Restorative Complex, including plant collagen, caffeine, biotin and niacinamide, penetrates the root to fortify, deeply nourish and strengthen the cuticle from the inside out while energizing the scalp and rejuvenating follicles.- Mediterranean cypress extract deeply moisturizes for long-lasting repair.- Argan oil adds healthy shine, repairs damage and controls frizz.- Strengthening protein blend reverses damage and reduces split ends.Clinical Results:- 91% saw an improvement in the appearance of their hair.*- 82% felt damaged ends were more reinforced and sealed.*- 74% felt hair is more resilient against future damage.**Based on a 7-day consumer survey of 101 women using Gold Lust Shampoo and Gold Lust Conditioner.

What It Is:A hydrating conditioner that moisturizes, protects and restores dry, damaged hair without weighing it down.What It Does:This refill uses 71% less single-use plastic than the standard bottle while delivering 100% of Oribe's luxurious formula. The conditioner softens and revitalizes, replacing lost nutrients and moisture while smoothing each cuticle to reverse and repair damage.Key Ingredients:- Oribe Signature Complex (watermelon, lychee and edelweiss flower) defends hair from oxidative stress, photo-aging and the deterioration of natural keratin while protecting against the drying, damaging and color-depleting effects of the elements.- Bio-Restorative Complex, including plant collagen, caffeine, biotin and niacinamide, penetrates the root to fortify, deeply nourish and strengthen the cuticle from the inside out while energizing the scalp and rejuvenating follicles.- Mediterranean cypress extract deeply moisturizes for long-lasting repair.- Argan oil adds healthy shine, repairs damage and controls frizz.- Strengthening protein blend reverses damage and reduces split ends.Clinical Results:- 91% saw an improvement in the appearance of their hair.*- 82% felt damaged ends were more reinforced and sealed.*- 74% felt hair is more resilient against future damage.**Based on a 7-day consumer survey of 101 women using Gold Lust Shampoo and Gold Lust Conditioner.

What It Is:A shampoo that works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless body.What It'S For:- All hair types, especially fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:Infused with the first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was developed to add volume and density to fine, limp hair. This lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.- Artichoke Leaf (Conditioner): A nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors or dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.Clinical Results*:- 84% said their hair felt thicker.- 87% said their hair had more body.- 86% said their hair looked fuller.*Consumer perception study of 55 women after 1 week/7 uses.

What It Is:A shampoo that works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless body.What It'S For:- All hair types, especially fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:Infused with the first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was developed to add volume and density to fine, limp hair. This lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.- Artichoke Leaf (Conditioner): A nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors or dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.Clinical Results*:- 84% said their hair felt thicker.- 87% said their hair had more body.- 86% said their hair looked fuller.*Consumer perception study of 55 women after 1 week/7 uses.

What It Is:A dry shampoo that actually cleans hair by absorbing oil, perspiration and odor while also adding body, texture and a fresh, time-release scent.What It Does:This best-selling dry shampoo is loved for good reason: the brilliantly engineered formula uses fast-absorbing powders to soak up and remove dirt and oil, providing targeted delivery where you need it most. Hair is left looking, feeling and smelling clean but with added texture and body.Key Ingredients:- Starch and a microporous mineral blend absorb excess perspiration and oil.- Powder removal active helps reduce particle adhesion to remove the powders and any visible residue.- Odor neutralizers help create freshness.

What It Is:A dry shampoo that actually cleans hair by absorbing oil, perspiration and odor while also adding body, texture and a fresh, time-release scent.What It Does:This best-selling dry shampoo is loved for good reason: the brilliantly engineered formula uses fast-absorbing powders to soak up and remove dirt and oil, providing targeted delivery where you need it most. Hair is left looking, feeling and smelling clean but with added texture and body.Key Ingredients:- Starch and a microporous mineral blend absorb excess perspiration and oil.- Powder removal active helps reduce particle adhesion to remove the powders and any visible residue.- Odor neutralizers help create freshness.

What It Is:Style + Treat Dry Shampoo Puff is a lightweight powder that absorbs excess oil to refresh hairstyles. This dry shampoo uses a compact puff for a convenient, on-the-go root refresh.What It Does:- Formula absorbs excess oil without dehydrating the scalp.- Custom puff applicator provides effortless targeted scalp blotting.- Locking top ensures no messy spills.- Two shades blend in on all hair colors.How To Use It:- Twist the top to unlock.- Pat puff directly on hair and scalp and allow powder to absorb.- Massage in and shake out excess.- Lock cap in place when not in use.

What It Is:The #1 dry shampoo brand.* A dry shampoo that actually cleans hair by absorbing oil, perspiration and odor while also adding body and texture. This best-selling dry shampoo is loved for good reason. The brilliantly engineered formula uses fast-absorbing powders to soak up and remove dirt and oil, providing targeted delivery where you need it most. Hair is left looking, feeling and smelling clean but with added texture and body.What It Does:- Absorbs oil, perspiration and odor.- Actually cleans hair.- Delivers a fresh, time-release scent.Key Ingredients:- Fast-absorbing powders (a blend of starch and a microporous mineral) absorb excess perspiration and oil.- Powder-removal active reduces particle adhesion to remove the powders and any visible residue.- Odor neutralizers create freshness.How To Use It:- Shake can extremely well for maximum cleaning results.- Hold canister 6-10" away from dry hair.- Section hair thoroughly and apply product in a sweeping motion to dirty/oily areas.- Wait 30 seconds for the powders to activate and cleanse.- Then, remove by massaging and shaking at roots with fingers or brush hair.- Apply more if needed, making sure to shake again.*Source: Circana/U.s. Prestige Beauty Total Measured Market, Hair Sales, January-December 2022.

What It Is:Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

What It Is:Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

What It Is:Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

What It Is:Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

What It Is:Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body.What It'S For:- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:A light, lacy lather rinses clean without stripping or dehydrating hair. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.Key Ingredients:Phospholipids derived from soybeans help fight frizz and protect against humidity.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Full Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 84% of women said their hair felt thicker.*- 87% of women said their hair had more body.*- 86% of women said their hair looked fuller.**Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

What It Is:Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body.What It'S For:- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:A light, lacy lather rinses clean without stripping or dehydrating hair. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.Key Ingredients:Phospholipids derived from soybeans help fight frizz and protect against humidity.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Full Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 84% of women said their hair felt thicker.*- 87% of women said their hair had more body.*- 86% of women said their hair looked fuller.**Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

What It Is:Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body.What It'S For:- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:A light, lacy lather rinses clean without stripping or dehydrating hair. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.Key Ingredients:Phospholipids derived from soybeans help fight frizz and protect against humidity.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Full Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 84% of women said their hair felt thicker.*- 87% of women said their hair had more body.*- 86% of women said their hair looked fuller.**Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

What It Is:Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body.What It'S For:- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:A light, lacy lather rinses clean without stripping or dehydrating hair. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.Key Ingredients:Phospholipids derived from soybeans help fight frizz and protect against humidity.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Full Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 84% of women said their hair felt thicker.*- 87% of women said their hair had more body.*- 86% of women said their hair looked fuller.**Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

What It Is:Virtue Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine and manageability.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out hair that's been dehydrated from heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:The rich, creamy conditioner glides through the hair for a silky rinse out. Formulated with first-of-its-kind Alpha Keratin 60ku, this conditioner behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.Key Ingredients:- Hydrolyzed quinoa is a protein. It is a remarkable ingredient for hair, enhancing color, moisture retention and shine.- Baobab seed oil comes from the African Tree of Life (known for its ability to store water). This rich, silky oil can act as an intense emollient for dry, damaged hair.- Grapefruit extract is loaded with vitamin C and antioxidants. This refreshing fruit helps revitalize the scalp and return hair's vibrance and shine.Clinical Results:- 97% of women said their hair felt softer after just one use.*- 97% of women felt their hair was less damaged.*- 91% of women felt their hair was more manageable.**Consumer perception study of 42 women who used Recovery Shampoo and Recovery Conditioner for 2 weeks (10 uses).

What It Is:Virtue Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine and manageability.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out hair that's been dehydrated from heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:The rich, creamy conditioner glides through the hair for a silky rinse out. Formulated with first-of-its-kind Alpha Keratin 60ku, this conditioner behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.Key Ingredients:- Hydrolyzed quinoa is a protein. It is a remarkable ingredient for hair, enhancing color, moisture retention and shine.- Baobab seed oil comes from the African Tree of Life (known for its ability to store water). This rich, silky oil can act as an intense emollient for dry, damaged hair.- Grapefruit extract is loaded with vitamin C and antioxidants. This refreshing fruit helps revitalize the scalp and return hair's vibrance and shine.Clinical Results:- 97% of women said their hair felt softer after just one use.*- 97% of women felt their hair was less damaged.*- 91% of women felt their hair was more manageable.**Consumer perception study of 42 women who used Recovery Shampoo and Recovery Conditioner for 2 weeks (10 uses).

What It Is:Turn frizz-prone hair into silky strands on their best behavior. Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The moisture-rich conditioner adds slip and hydration as you rinse. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids derived from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.- Pink pomelo is a nutrient-rich citrus fruit full of vitamins A, C and B1, plus zinc. It gives hair a shot of vitality.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).