Virtue Recovery Shampoo 8 oz.

What It Is:A shampoo that works to rebuild damaged hair with each use. It dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft and supple.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out hair that's been dehydrated from heat or chemical treatments.- Safe for color and chemically treated hair.What It Does:Formulated with the first-of-its-kind Alpha Keratin 60ku, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It fills cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment.Key Ingredients:- Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention and shine.- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an emollient for dry, damaged hair.- Grapefruit Extract: Loaded with vitamin C and antioxidants, it helps revitalize the scalp and returns hair's vibrancy and shine.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.

What It Is:A shampoo that works to rebuild damaged hair with each use. It dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft and supple.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out hair that's been dehydrated from heat or chemical treatments.- Safe for color and chemically treated hair.What It Does:Formulated with the first-of-its-kind Alpha Keratin 60ku, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It fills cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment.Key Ingredients:- Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention and shine.- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an emollient for dry, damaged hair.- Grapefruit Extract: Loaded with vitamin C and antioxidants, it helps revitalize the scalp and returns hair's vibrancy and shine.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.

What It Is:A professional-inspired treatment that primes your hair for deeper repair, rebuilds hair bonds, strengthens and protects hair integrity.What It Does:Redesigned for a quick and targeted stream application, the No.0 Intensive Bond Building Hair Treatment features an easy to use nozzle that primes the hair and delivers the highest concentration of the patented bond-building technology of any Olaplex at home product. Primes hair to intensify benefits of No.3. Jump starts repair deep within the hair strand.How To Use It:- Use as the first step in a two-part at-home system with No.3 Hair Perfector (sold separately) to strengthen and repair all types of damaged hair.- Apply slowly to dry hair, distributing evenly from root to tip. Work No.0 into small sections by squeezing the liquid into the hair to be fully absorbed as you go. Hair should be damp, not drenched. Let process for 10 minutes. Do not rinse. For the complete treatment, apply No.3 Hair Perfector over hair with No.0 applied to it, combing through as needed. Let process for a minimum of 10 minutes. Rinse, shampoo and condition. For best results, use No.4 Shampoo and No.5 Conditioner.- Brush or detangle hair before applying No.0 so it can easily be absorbed. For thick, coarse or long hair, work in small sections to ensure each area is fully saturated.- No.0 bottle should last 3-6 applications, based on hair length and density.About The Brand:Olaplex products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.

What It Is:A professional-inspired treatment that primes your hair for deeper repair, rebuilds hair bonds, strengthens and protects hair integrity.What It Does:Redesigned for a quick and targeted stream application, the No.0 Intensive Bond Building Hair Treatment features an easy to use nozzle that primes the hair and delivers the highest concentration of the patented bond-building technology of any Olaplex at home product. Primes hair to intensify benefits of No.3. Jump starts repair deep within the hair strand.How To Use It:- Use as the first step in a two-part at-home system with No.3 Hair Perfector (sold separately) to strengthen and repair all types of damaged hair.- Apply slowly to dry hair, distributing evenly from root to tip. Work No.0 into small sections by squeezing the liquid into the hair to be fully absorbed as you go. Hair should be damp, not drenched. Let process for 10 minutes. Do not rinse. For the complete treatment, apply No.3 Hair Perfector over hair with No.0 applied to it, combing through as needed. Let process for a minimum of 10 minutes. Rinse, shampoo and condition. For best results, use No.4 Shampoo and No.5 Conditioner.- Brush or detangle hair before applying No.0 so it can easily be absorbed. For thick, coarse or long hair, work in small sections to ensure each area is fully saturated.- No.0 bottle should last 3-6 applications, based on hair length and density.About The Brand:Olaplex products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.

What It Is:A shampoo that works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless body.What It'S For:- All hair types, especially fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:Infused with the first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was developed to add volume and density to fine, limp hair. This lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.- Artichoke Leaf (Conditioner): A nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors or dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.Clinical Results*:- 84% said their hair felt thicker.- 87% said their hair had more body.- 86% said their hair looked fuller.*Consumer perception study of 55 women after 1 week/7 uses.

What It Is:A shampoo that works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless body.What It'S For:- All hair types, especially fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:Infused with the first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was developed to add volume and density to fine, limp hair. This lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.- Artichoke Leaf (Conditioner): A nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors or dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.Clinical Results*:- 84% said their hair felt thicker.- 87% said their hair had more body.- 86% said their hair looked fuller.*Consumer perception study of 55 women after 1 week/7 uses.

What It Is:A reparative shampoo that leaves hair easy to manage and healthier with each use.What It Does:This shampoo repairs and protects hair from everyday stresses-including damaged hair, split ends and frizz-by relinking broken bonds.Free Of.- Sulfates- Parabens- Phthalates- Gluten- Animal byproducts (vegan-friendly)About The Brand:Olaplex features first-of-its-kind, patented, bond-building technology, which relinks the broken disulfide bonds caused by chemical, thermal and mechanical damage to the hair. This formula works with every hair type, providing real, structural repair that works from within. Olaplex is devoted to developing sustainable products with environmental, social, and economic benefits while protecting public health and the environment.Olaplex products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.

What It Is:A reparative shampoo that leaves hair easy to manage and healthier with each use.What It Does:This shampoo repairs and protects hair from everyday stresses-including damaged hair, split ends and frizz-by relinking broken bonds.Free Of.- Sulfates- Parabens- Phthalates- Gluten- Animal byproducts (vegan-friendly)About The Brand:Olaplex features first-of-its-kind, patented, bond-building technology, which relinks the broken disulfide bonds caused by chemical, thermal and mechanical damage to the hair. This formula works with every hair type, providing real, structural repair that works from within. Olaplex is devoted to developing sustainable products with environmental, social, and economic benefits while protecting public health and the environment.Olaplex products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.

What It Is:A creamy shampoo that deeply nourishes dry, damaged hair leaving it looking healthy and revitalized. Hair feels stronger with a sleek, glossy-looking luminosity after use.Key Ingredients:Prickly Pear Oil, rich in omegas 6 and 9, works to nurture the hair from root to tip, allowing it to feel fortified and rejuvenated. A guar bean derivative smooths damage-related frizz while pro-vitamin B5 enhances hair with beautiful-looking shine.Free Of...- Phthalates- Animal cruelty

What It Is:A creamy shampoo that deeply nourishes dry, damaged hair leaving it looking healthy and revitalized. Hair feels stronger with a sleek, glossy-looking luminosity after use.Key Ingredients:Prickly Pear Oil, rich in omegas 6 and 9, works to nurture the hair from root to tip, allowing it to feel fortified and rejuvenated. A guar bean derivative smooths damage-related frizz while pro-vitamin B5 enhances hair with beautiful-looking shine.Free Of...- Phthalates- Animal cruelty

What It Is:Virtue Dry Shampoo is a weightless spray that absorbs buildup and revives style with each use. This invisible, clean aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health-boosting Alpha Keratin 60ku, leaving hair and scalp refreshed and clean to the touch.What It'S For:- All hair types and shades that need refreshing.- Perfect for extending blowouts and style.- Safe for color-treated and chemically treated hair.What It Does:This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more buildup, it's a reinvigorating pick-me-up for hair in need of a refresh. It features a light, uplifting blend of essential oils and extracts, including lemon (known for energizing the scalp) and cedar leaf and orange essential oils for long-lasting freshness.Key Ingredients:- Tapioca starch is a non-gmo starch with exceptional oil absorption properties. It brushes cleanly from hair.- Kaolin is a highly refined, pure clay that helps remove impurities from hair.

What It Is:Virtue Dry Shampoo is a weightless spray that absorbs buildup and revives style with each use. This invisible, clean aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health-boosting Alpha Keratin 60ku, leaving hair and scalp refreshed and clean to the touch.What It'S For:- All hair types and shades that need refreshing.- Perfect for extending blowouts and style.- Safe for color-treated and chemically treated hair.What It Does:This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more buildup, it's a reinvigorating pick-me-up for hair in need of a refresh. It features a light, uplifting blend of essential oils and extracts, including lemon (known for energizing the scalp) and cedar leaf and orange essential oils for long-lasting freshness.Key Ingredients:- Tapioca starch is a non-gmo starch with exceptional oil absorption properties. It brushes cleanly from hair.- Kaolin is a highly refined, pure clay that helps remove impurities from hair.

What It Is:A luxurious cleanser that works to restore moisture while protecting hair from color fade, daily stresses and future damage.

What It Is:A luxurious cleanser that works to restore moisture while protecting hair from color fade, daily stresses and future damage.

What It Is:A luxurious cleanser that works to restore moisture while protecting hair from color fade, daily stresses and future damage.

What It Is:A luxurious cleanser that works to restore moisture while protecting hair from color fade, daily stresses and future damage.

What It Is:A shampoo that uses a 100% natural colorant blend to brighten, tone and gently neutralize brassiness on natural and color-treated hair shades, including silver and grey.What It Does:ColorKick De-Brassing Shampoo is the only toning shampoo that combines Virtue's strengthening and reparative Alpha Keratin 60ku protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair.Key Ingredients:- Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.- Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of Uv/solar exposure, environmental pollutants and free radicals.- Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/grey hair.Free Of...- Parabens- Sulfates- Phthalates- Synthetic colors and dyes- Gluten- Animal cruelty

What It Is:A shampoo that uses a 100% natural colorant blend to brighten, tone and gently neutralize brassiness on natural and color-treated hair shades, including silver and grey.What It Does:ColorKick De-Brassing Shampoo is the only toning shampoo that combines Virtue's strengthening and reparative Alpha Keratin 60ku protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair.Key Ingredients:- Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.- Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of Uv/solar exposure, environmental pollutants and free radicals.- Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/grey hair.Free Of...- Parabens- Sulfates- Phthalates- Synthetic colors and dyes- Gluten- Animal cruelty

What It Is:A shampoo to turn unruly, frizz-prone strands into manageable hair on its best behavior.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:Virtue Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.

What It Is:A shampoo to turn unruly, frizz-prone strands into manageable hair on its best behavior.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:Virtue Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.

What It Is:A moisturizing, reparative shampoo that leaves hair easy to manage, shiny and healthier.What It Does:This shampoo repairs and protects hair from everyday stresses-including damaged hair, split ends and frizz-by re-linking broken bonds. Free Of.- Sulfates- Parabens- Phthalates- Gluten- Animal byproducts (vegan-friendly)About The Brand:Olaplex features first-of-its-kind, patented, bond-building technology, which relinks the broken disulfide bonds caused by chemical, thermal and mechanical damage to the hair. This formula works with every hair type, providing real, structural repair that works from within. Olaplex is devoted to developing sustainable products with environmental, social, and economic benefits while protecting public health and the environment.Olaplex products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.

What It Is:A moisturizing, reparative shampoo that leaves hair easy to manage, shiny and healthier.What It Does:This shampoo repairs and protects hair from everyday stresses-including damaged hair, split ends and frizz-by re-linking broken bonds. Free Of.- Sulfates- Parabens- Phthalates- Gluten- Animal byproducts (vegan-friendly)About The Brand:Olaplex features first-of-its-kind, patented, bond-building technology, which relinks the broken disulfide bonds caused by chemical, thermal and mechanical damage to the hair. This formula works with every hair type, providing real, structural repair that works from within. Olaplex is devoted to developing sustainable products with environmental, social, and economic benefits while protecting public health and the environment.Olaplex products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.

What It Is:A moisturizing, reparative shampoo that leaves hair easy to manage, shiny and healthier.What It Does:This shampoo repairs and protects hair from everyday stresses-including damaged hair, split ends and frizz-by re-linking broken bonds. Free Of.- Sulfates- Parabens- Phthalates- Gluten- Animal byproducts (vegan-friendly)About The Brand:Olaplex features first-of-its-kind, patented, bond-building technology, which relinks the broken disulfide bonds caused by chemical, thermal and mechanical damage to the hair. This formula works with every hair type, providing real, structural repair that works from within. Olaplex is devoted to developing sustainable products with environmental, social, and economic benefits while protecting public health and the environment.Olaplex products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.

What It Is:A moisturizing, reparative shampoo that leaves hair easy to manage, shiny and healthier.What It Does:This shampoo repairs and protects hair from everyday stresses-including damaged hair, split ends and frizz-by re-linking broken bonds. Free Of.- Sulfates- Parabens- Phthalates- Gluten- Animal byproducts (vegan-friendly)About The Brand:Olaplex features first-of-its-kind, patented, bond-building technology, which relinks the broken disulfide bonds caused by chemical, thermal and mechanical damage to the hair. This formula works with every hair type, providing real, structural repair that works from within. Olaplex is devoted to developing sustainable products with environmental, social, and economic benefits while protecting public health and the environment.Olaplex products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.